Tristan Kromer

Tristan Kromer is an innovation coach and the founder of Kromatic. He helps enterprise companies build innovation ecosystems and works with startups and intrapreneurs worldwide to create better products for real people. Editor of The Real Startup Book (2nd edition, 2026), a free field guide to 51 experiments for finding product/market fit. Speaker and longtime advocate for lean startup and innovation accounting methods, now focused on how AI changes (and does not change) the customer-discovery work that decides whether a startup lives.