Real Startup Book: What's New in the 2024 UX Overhaul
Better nav, live GitHub updates, and how to contribute to the next edition
By Tristan Kromer · Quick Answer: The Real Startup Book is a free, open source resource for entrepreneurs that just got a significant UX upgrade—new navigation, improved styling, and GitHub-linked content that updates live. Originally released in 2015, it covers methods for testing customer demand, market sizing, pricing, and other lean startup experiments. As product managers and entrepreneurs, we can access it at no cost and even contribute our own methods to help shape a planned second edition.
Hi there,
tl;dr: Check out the Real Startup Book Online! And if you have ideas, contribute!
Since we first released the Real Startup Book in 2015 we’ve been honored with the response. As a free resource to the community, it’s used by entrepreneurs and universities all over the world thanks to our open source contributors who have made this possible.
It’s been a while since we’ve updated the RSB - and it definitely needs a second edition. But our first step today is to improve online access with this release.
You’ll see a new navigation menu (click on the hamburger on the top left), better styling, and it’s all linked to github so we can easily update the content and have it update live.
As we get to work on updates, we have two asks for you:
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Found a bug? Let us know.
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Contribute!
If you’re an entrepreneur with a brand new way of testing customer demand, market sizing, pricing, or any other aspect of your business - reply to this message and let us know what you’d like to add to the book.
Thank you and happy reading,
Tristan Kromer
Founder & CEO, Kromatic
Don’t forget to check out our other free Kromatic resources – we are always here to help you invest in today, tomorrow, and the future!
Frequently Asked Questions
What is the Real Startup Book?
The Real Startup Book is a free, open source resource originally released in 2015 by Kromatic. It’s used by entrepreneurs and universities worldwide to learn methods for testing customer demand, market sizing, pricing, and other aspects of building a startup. It’s maintained by community contributors and hosted on GitHub.
What’s new in the Real Startup Book online update?
The latest update focuses on improving online access rather than new content. It includes a new hamburger-style navigation menu, better styling, and direct linking to GitHub so content updates go live automatically. These changes lay the groundwork for a planned second edition.
How can I contribute to the Real Startup Book?
As an open source project, the Real Startup Book welcomes community contributions. If you’ve developed a new method for testing customer demand, market sizing, pricing, or any other startup experiment, you can reach out to the Kromatic team to propose additions. You can also report bugs to help improve the experience.
Is the Real Startup Book really free?
Yes, the Real Startup Book is completely free. Kromatic offers it as a community resource alongside their other free innovation resources. As product managers and entrepreneurs, we can access the full book online at Kromatic’s website without any cost or registration.
Who maintains the Real Startup Book?
The Real Startup Book is maintained by Kromatic, founded by Tristan Kromer, along with a community of open source contributors. The project is hosted on GitHub, which allows contributors worldwide to suggest edits and additions that can be published live.
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