Hi there,Kromatic Product Update Newsletter

tl;dr: Understand A/B test results and plan the right sample size with our Experiment Calculator


Ok, it’s not as fancy as our Innovation Portfolio game, but it’s even more important for day-to-day work. You can use our Experiment Calculator to:

  • Estimate the sample size you need, and

  • Understand the results from quantitative experiments

Too many entrepreneurs run a survey and assume that 51% is better than 49%. Well, it’s not unless you’ve got ~10,000 people in your survey.

Margin of Error is a really important concept, and our calculator will help you make sense of your quantitative data at zero cost. Yep, it’s an open resource for the community.

So please check out:

  • New UI

  • Name your experiments

  • Save, share, and export your data

And of course, please let us know what you think of the experiment calculator by responding to this email!

If you read this far, a quick question for you. Please hit reply and let me know: do you run quantitative experiments on your innovation projects?

Don’t forget to check out our other free Kromatic resources – we are always here to help you invest in today, tomorrow, and the future!

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