Innovation Methodologies

Discover evidence-based frameworks for building products people actually want. From lean experiments to customer discovery, these methodologies help teams move faster with less waste.

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91 articles

Borrowed Innovation: Where Do You Get Your Innovation Ideas?

Drawing insights from unrelated industries can lead to unexpected breakthroughs, showcasing the power of a diversified approach to problem-solving. The ability to adapt and apply technologies across sectors is a hallmark of innovative companies that lead their industries. Strategic partnerships and interdisciplinary teams can unlock new possibilities, making collaboration a cornerstone of successful innovation.

Breaking Down Your Innovation Process

Innovation isn't a singular leap; it's a series of calculated, compartmentalized steps that culminate in transformative change. Over-segmenting tasks can dilute the primary objective, while under-segmenting can lead to overwhelming challenges. Continuous feedback and agility within compartmentalized tasks ensure alignment with the broader innovation vision.

How to Boost Innovation with Perspective Games

Innovation requires the ability to shift perspective. Innovation perspective games can be played by an individual or a team to boost their disruptive potential. Changing perspective is a skill that needs to be practiced and developed.

Four Must-Haves in Your Innovation Process

Innovation management has evolved significantly. It's no longer a rigid, one-way path but a dynamic, feedback-driven funnel. Projects can now revisit stages for further development, or take an off-ramp if they cease to align with strategic goals. This approach enables organizations to foster a more resilient, adaptable, and successful innovation process. But most of all, it increases both impact and ROI. In the rapidly changing business landscape, there's no room for static, one-size-fits-all processes. Your innovation process should foster creativity, leverage data, and maintain strategic alignment. By incorporating metered funding, data-driven decisions, bounce gates, and an offramp into your innovation process, you can enhance your new product development process and fuel your organization's future growth. Metered Funding stops funding to failing projects. Data-Driven decisions based on innovation accounting improves ROI. Bounce Gates allow pivots, which preserves lessons learned. Off Ramps for projects that don’t fit the strategy preserves option value.

Can You Use a Net Present Value Formula for Innovation Projects?

The Net Present Value formula is a way of collapsing future cash inflows and outflows into today’s value for easy comparison. The Net Present Value formula is not a replacement for Innovation Accounting. The Net Present Value formula can be used within Innovation Accounting for making Pivot-or-Persevere decisions.

Make Strategic Decisions Based on Evidence

Learn the importance of making strategic decisions based on evidence rather than experience, and the benefits of keeping decisions close to the information to drive better outcomes in innovation projects.

The Art of Guesstimation

How to make an accurate "guesstimation" when there is little data available.

· 13 min read

Adaptive Strategy

Even the best-laid plans need to adapt and evolve to developing circumstances, by building agility into how we conceive and implement adaptive strategy in the first place.

· 12 min read

B2B Startup Sales: A Lean Approach

Have you thought about using Lean Startup to improve your sales process? The founder of Shipitwise reveals how he used lean principles to improve B2B sales.

· 8 min read

Innovation Metric - In Defense of Experiment Velocity

As corporate innovation gets more trendy, businesses are keen to put clear KPIs in place to measure the effectiveness of innovation teams and hold them accountable for making progress. There is a rush to replace traditional KPIs with more actionable metrics such as experiment velocity.

Landing Page Testing - 6 Reasons Your Conversion Rate is Zero

Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. That’s called a false negative. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. I’ll list them in order of least likely to most likely based on my experience.

Actioning a Customer Interview Debrief

A step-by-step guide to getting the maximum value from your customer interviews. Includes how to prep, what to ask, what to listen for, and how to use it.

· 6 min read

Concierge vs. Wizard of Oz Prototyping

There are two lean startup methods that are often confused with one another. As a result, they're often misused: Concierge test and Wizard of Oz prototyping.

· 7 min read

The Real Startup Book Update

Publishing update on the Real Startup Book - Craft the best experiment or research project to bring clarity to the unknowns of your current business model

Putting User Insights Into Context

User insights are critical for a great user experience. Recognizing the value of experimenting to for customer insights is the first step toward innovating.

· 7 min read

Assumption vs. Hypothesis - to the Death!

What is a good hypothesis? Assumptions and hypotheses are not the same. Assumptions should be challenged with research. Hypotheses should be tested.

· 5 min read

Comprehension vs. Commitment

I hate premature surrender. That’s what happens when the signal from the market is NO, but you don’t truly grasp why. Landing Page vs. Comprehension Test

The 4 Types of B2B Persona

It’s hard to keep tab of sales when we’re talking to customers. B2B startups founders with limited sales experience have trouble with qualifying leads.

How to Build a Minimum Viable Product

Isn't an MVP just a bare bones product? If people sign up for our MVP, that means we've got Product/Market Fit, right? Nope. A real MVP has four critical parts.

Business Model Canvas for Puppies (part II)

When we last left off, our intrepid Puppies-as-a-Service Business Model Canvas was looking pretty good. We'd finished off the product/market fit side of the canvas.

12 Random Tips For Practicing Customer Development

Customer development is hard. It takes work to get it right and you'll always be improving your technique. Here are a few tips I like to keep in my head while I'm getting out of the building.

Business Model Canvas for User Experience

The Business Model Canvas is the tool of choice for a business dashboard. It very much appeals to the business guy in me. It irks the UX part of my brain.

The Taxonomy of the Lean Startup Pivot

I like to think at least five moves ahead in the five most likely futures. So I decided to make a list of my potential product/market pivots.

Customer Development: Fight or Flight

When faced with a half dozen rifle toting grizzly bears with a penchant for human flesh, the correct choice is to run. But more often than not, we choose flight because we don't see how we can possibly fight.