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The Real Startup Book

Evidence-based guides and research methods from Kromatic

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  • The Real Startup Book
  • Copyright
  • Dedication
  • Contributors
  • Foreword to the Second Edition
  • Preface to the Second Edition
  • The Index
    • What Are You Trying to Learn?
    • Index of Questions
    • Index of Methods
    • Reading the Methods
  • Foundations
    • Asking the Right Question
    • From Question to Method
    • Market vs. Product
    • Generative vs Evaluative Research: When to Use Each
    • Hypothesis Checklist
    • AI Pitfalls
  • Generative Market Research
    • AI-Moderated Interview at Scale
    • Pain Point Sorting
    • Contextual Inquiry
    • Discovery Interviews
    • ▣ Data Mining
      • Customer Support Analysis
      • Search Trend Analysis
      • Web Traffic Analysis
    • Experience Sampling
    • Focus Groups
    • Open-Ended Survey
    • Social Media Campaign
    • Storyboard the Pain
    • Synthetic Persona Screening
  • Evaluative Market Experiments
    • Closed-Ended Survey
    • Comprehension Test
    • Secondary Market Research
    • ▣ Value Proposition Test
      • Relabel Test
      • Broken Promise Test
      • Crowdfunding Test
      • Event Test
      • Fake Door Test
      • Flyer Test
      • High Bar Test
      • Landing Page Test
      • Landing Page (Extended) Test
      • Mock Sale Test
      • Online Ad Test
      • Pop-Up Store Test
      • Pre-Sales Test
      • Referral Program Test
      • Sales Pitch Test
      • Video Test
  • Generative Product Research
    • Analog/Digital
    • Ask an Expert
    • Competitive Analysis
    • Competitor Usability Testing
    • Concierge Test
    • Demo Pitch
    • Pocket Test
    • Dogfooding
    • Picnic in the Graveyard
    • ▣ Prioritization
      • Buy a Feature
      • Card Sorting (Features)
      • Product Box
      • Speed Boat
    • Solution Interview
    • Storyboard the Solution
  • Evaluative Product Experiments
    • Dashboards
    • Net Promoter Score (NPS) Survey
    • ▣ Prototyping
      • Paper Prototype
      • 3D Print
      • Clickable Prototype
      • Life-Sized Prototype
      • Mash-up
      • Single Feature MVP
      • Vibe-Coded Disposable MVP
    • Product-Market Fit Survey
    • Usability Testing
    • Wizard of Oz
  • Out of the Box
    • A/B Testing
    • Off-Brand Testing
    • Scorecards
  • Appendix
    • Tags and Other Frameworks
    • Version History
    • Content Principles
    • Tone of Voice
    • Editorial Style Guide
  1. The Real Startup Book
  2. Tag: C2C

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Tag: C2C

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Evaluative Market Experiments

  • Referral Program Test
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