Part 3

Generative Market Research

Equation icon: lightbulbs (generative) plus a red figure with a pain point (market) equals a small crowd with one figure highlighted (the customer segment)

The best way to have a good idea
is to have a lot of ideas.

—Linus Pauling

This section is for the start of the journey — when you have a hunch about a market but not yet a validated problem. The methods here help you find a real pain worth solving before you build anything to solve it.