Reading the Methods
In each method section, you will find the following headers:
At a Glance
In Brief
A quick 2-3 sentence description of the method along with:
- Common Use Case — an example of when to use the method.
- Helps Answer — a list of common questions about a business model that this method helps answer.
- Business Model Canvas — which parts of the canvas this method illuminates.
- Time Commitment — how long the method typically takes to run.
- Resources — what you need (people, tools, budget) to execute it.
This section helps you quickly decide if this is the right method based on what you need to learn. If it doesn’t match, move on to the next method in the section.
Description
If you’ve decided the method might be relevant, this section gives deeper context on what the method is and when to use it.
How to
The core of each method. Enough detail to get started right away.
- Prep — everything you need to set up before running the method, including a copy-and-paste AI prompt for planning.
- Execution — actually running the method, with a copy-and-paste AI prompt for in-flight assistance.
- Analysis — turning raw output into insights, with a copy-and-paste AI prompt and a Biases & Tips subsection covering common errors to watch out for.
- Next Steps — what to do with the insights once you have them.
Learn more
Case Studies
Real examples of teams that ran this method, with links to write-ups.
Further reading
Further reading — books, blog posts, talks — for deeper context.
Tools
Common software, services, and templates used to execute the method. We don’t list every option — just the ones we see most often.
