Version History

• Version 2.0 (TBD) — Coming soon: the AI-era release.
• Version 1.8 - Added A/B Testing AI-managed multi-variant section with local-optima and wrong-target pitfalls; added tooling cross-links across Customer Discovery Interviews, Concierge, and Landing Page
• Version 1.7 - Rewrote 18 method pages (incl. Comprehension Test, Net Promoter Score Survey, Paper Prototyping, Usability Testing, Vibe-Coded Disposable MVP); Stage 2 remediations across 14 additional method pages; substantial AI-era rewrites of Secondary Market Research and Competitive Analysis
• Version 1.6 - Added 25 new methodology pages with new parent groupings Prioritization Games (Buy a Feature, Card Sorting Features, Product Box, Speed Boat) and Product Prototyping (3D Print, Clickable Prototype, Life-Sized Prototype, Mash-up, Single Feature MVP); added Card Sorting Pain Points, Customer Support Analysis, Search Trend Analysis, Social Media Campaign, Storyboard the Pain, Web Traffic Analysis, Storyboard the Solution, and seven new VPTs (Boomerang, Crowdfunding, Extended Landing Page, Mock Sale, Online Ad, Pop-Up Store, Referral Program)
• Version 1.5 - Generalized Common Use Case sections across 10 method pages; revised 26 method pages for actionability across sections 3-7; updated appendix sections for clarity and inclusivity
• Version 1.4 - Added researched case studies and tools across all 39 method pages, with fact-check corrections applied to 84 case studies in 31 pages
• Version 1.3 - Added AI prompts and next steps to all 39 method pages
• Version 1.2 - Rewrote In Brief paragraphs for all 39 method pages
• Version 1.1 - Refreshed all book illustrations (43 chapter + 40 method-page) to Kromatic style with alt text
• Version 1.0 - Published as Kindle Edition on Amazon (originally tagged v0.5)
• Version 0.5 - Minor updates to visual styling, general chapter cleanups, added direct download functionality with www.realstartupbook.com
• Version 0.4 - Moved project to Gitbook, general chapter cleanups
• Version 0.3 - Updated book’s formatting, added Customer Discovery Interviews and merged with Customer Discovery, added Secondary Market Research, added Concierge Test, added Net Promoter Score, added Appendices and Biases
• Version 0.2 - Updated Generative vs Evaluative (1.3), added Generative Market Research sections 1-3, added Evaluative Market Experiments sections 1-4, added Generative Product Research sections 1-3, added Evaluative Product Experiments sections 1-2, added Out of the Box sections 1-2
• Version 0.1 - Added Preface sections 1-3, added The Index sections 1-6