1.3 Index of Methods

Find the quadrant of your question and review the methods there. Parent methods (Data Mining, Value Proposition Test, Prioritization Games, Prototyping) collapse a family of variants into a single entry — review the chapter to see the full set.

	Market	Product
Generative	AI-Moderated Interview at Scale Pain Point Sorting Contextual Inquiry Discovery Interviews Data Mining Experience Sampling Focus Groups Open-Ended Survey Social Media Campaign Storyboard the Pain Synthetic Persona Screening	Analog/Digital Ask an Expert Competitive Analysis Competitor Usability Testing Concierge Test Demo Pitch Dogfooding Picnic in the Graveyard Prioritization Solution Interview Storyboard the Solution
Evaluative	Closed-Ended Survey Comprehension Test Secondary Market Research Value Proposition Test	Dashboards Net Promoter Score Product-Market Fit Survey Prototyping Usability Testing Vibe-Coded Disposable MVP Wizard of Oz

Out of the Box

Some methods can be used in combination with others and don’t fit neatly into this schema. For example, you can A/B test a Comprehension Test against a different version, or run an Off-Brand Value Proposition Test. See Out of the Box for these methods.