1.3Index of Methods

Parent methods (Data Mining, Value Proposition Test, Prioritization Games, Product Prototyping) collapse a family of variants into a single entry — follow the link to see the full set.

	Market	Product
Generative	- AI-Moderated Interview at Scale - Card Sorting — Pain Points - Contextual Inquiry - Discovery Interviews - Data Mining - Experience Sampling - Focus Groups - Open-Ended Survey - Social Media Campaign - Storyboard the Pain - Synthetic Persona Screening	- Analog/Digital - Ask an Expert - Competitive Analysis - Competitor Usability Testing - Concierge Test - Demo Pitch - Dogfooding - Picnic in the Graveyard - Prioritization Games - Solution Interview - Storyboard the Solution
Evaluative	- Closed-Ended Survey - Comprehension Test - Secondary Market Research - Value Proposition Test	- Dashboards - Net Promoter Score - Product-Market Fit Survey - Product Prototyping - Usability Testing - Vibe-Coded Disposable MVP - Wizard of Oz

Out of the Box

Three methods can be used in combination with others and don’t fit neatly into this schema. For example, you can A/B different Comprehension Tests or run an Off-Brand Value Proposition Test:

• A/B Testing — statistical tests of two variantions
• Off-Brand Testing — avoid risk to an existing band
• Scorecards — A general prioritization method

See Out of the Box for the full section.