1.2 Index of Questions

This is an abbreviated list of the questions every startup needs to answer. It is meant to prime your thinking, not to be exhaustive. Use the quadrant to find questions similar to yours, then pick a method from the Index of Methods in the same quadrant.

	Market	Product
Generative	Who is our customer? What are their pains? What job do they need done? Is our segment too broad? How do we find them?	What’s a good solution? What form should this take? How important is the design? What’s the quickest solution? What’s the minimum solution? How should we prioritize?
Evaluative	Are they really willing to pay? How much will they pay? What makes someone buy? How much will it cost to sell? Can we scale marketing?	Is this solution working? Are people using it? Which solution is better? How should we optimize this? What do people like/dislike? Why are users doing that?