Methods by Tag
Browse all methods grouped by tag. Click any tag pill on a method page to jump here.
Ai Augmented
B2b
- AI-Moderated Interview at Scale
- Card Sorting - Pain Points
- Competitive Analysis for Startups: Frameworks & Examples
- Concierge MVP Test: Deliver the Service Manually First
- Contextual Inquiry: Watch Real Users in Their Environment
- Customer Discovery Interviews: A Founder's How-To Guide
- Customer Support Analysis
- Data Mining
- Demo Pitch: Test Your Solution Pitch with Real Buyers
- Experience Sampling
- Focus Groups for Startups: When They Work and When They Lie
- Net Promoter Score (NPS) Survey: How and When to Use It
- Open-Ended Survey
- Search Trend Analysis
- Secondary Market Research for Startups: Sources & Limits
- Social Media Campaign
- Storyboard the Pain
- Synthetic Persona Screening
- Value Proposition Test
- Value Proposition Test - Broken Promise
- Value Proposition Test - Flyer
- Value Proposition Test - High Bar
- Value Proposition Test - Sales Pitch
- Vibe-Coded Disposable MVP
- Web Traffic Analysis
- Wizard of Oz Experiment: Fake the Backend, Test Demand
B2c
- AI-Moderated Interview at Scale
- Card Sorting - Pain Points
- Competitive Analysis for Startups: Frameworks & Examples
- Concierge MVP Test: Deliver the Service Manually First
- Contextual Inquiry: Watch Real Users in Their Environment
- Customer Discovery Interviews: A Founder's How-To Guide
- Customer Support Analysis
- Data Mining
- Demo Pitch: Test Your Solution Pitch with Real Buyers
- Experience Sampling
- Focus Groups for Startups: When They Work and When They Lie
- Net Promoter Score (NPS) Survey: How and When to Use It
- Open-Ended Survey
- Paper Prototyping: Test UX Ideas Before You Build
- Product-Market Fit Survey: How to Run the Sean Ellis Test
- Search Trend Analysis
- Secondary Market Research for Startups: Sources & Limits
- Social Media Campaign
- Storyboard the Pain
- Synthetic Persona Screening
- Value Proposition Test
- Value Proposition Test - Broken Promise
- Value Proposition Test - Flyer
- Value Proposition Test - Sales Pitch
- Value Proposition Test - Video
- Vibe-Coded Disposable MVP
- Web Traffic Analysis
- Wizard of Oz Experiment: Fake the Backend, Test Demand
B2g
Behavioral
Best Practice Is Says Who Cite A Source Or Describe A Tradeoff Instead
Customer
Do X This Produces Y Which You Will Need For Step 3
Evaluative
- A/B Testing for Startups: A Practical How-To Guide
- Closed-Ended Survey & Questionnaire: When to Use Them
- Comprehension Test: Does Your Messaging Actually Land?
- Dashboards
- Fake Door Test: Measure Real Demand Before You Build
- Landing Page: Validate MVP Demand Cheap
- Net Promoter Score (NPS) Survey: How and When to Use It
- Off-Brand Testing: Validate Without Burning Your Brand
- Paper Prototyping: Test UX Ideas Before You Build
- Pre-Sales: Validate Demand Before You Build
- Product Prototyping
- Product Prototyping - 3D Print
- Product Prototyping - Clickable Prototype
- Product Prototyping - Life-Sized Prototype
- Product Prototyping - Mash-up
- Product Prototyping - Single Feature MVP
- Product-Market Fit Survey: How to Run the Sean Ellis Test
- Scorecards
- Secondary Market Research for Startups: Sources & Limits
- Usability Testing
- Value Proposition Test
- Value Proposition Test - Boomerang
- Value Proposition Test - Broken Promise
- Value Proposition Test - Crowdfunding
- Value Proposition Test - Event
- Value Proposition Test - Extended Landing Page
- Value Proposition Test - Flyer
- Value Proposition Test - High Bar
- Value Proposition Test - Mock Sale
- Value Proposition Test - Online Ad
- Value Proposition Test - Pocket
- Value Proposition Test - Pop-Up Store
- Value Proposition Test - Referral Program
- Value Proposition Test - Sales Pitch
- Value Proposition Test - Video
- Vibe-Coded Disposable MVP
- Wizard of Oz Experiment: Fake the Backend, Test Demand
Generative
- AI-Moderated Interview at Scale
- Analog/Digital
- Ask an Expert
- Card Sorting - Pain Points
- Competitive Analysis for Startups: Frameworks & Examples
- Competitor Usability Testing
- Concierge MVP Test: Deliver the Service Manually First
- Contextual Inquiry: Watch Real Users in Their Environment
- Customer Discovery Interviews: A Founder's How-To Guide
- Customer Support Analysis
- Data Mining
- Demo Pitch: Test Your Solution Pitch with Real Buyers
- Dogfooding: Test Your Own Product as a Customer
- Experience Sampling
- Focus Groups for Startups: When They Work and When They Lie
- Open-Ended Survey
- Picnic in the Graveyard
- Prioritization Games
- Prioritization Games - Buy a Feature
- Prioritization Games - Card Sorting
- Prioritization Games - Product Box
- Prioritization Games - Speed Boat
- Search Trend Analysis
- Social Media Campaign
- Solution Interview: Pitch a Mock Solution and Listen Hard
- Storyboard the Pain
- Storyboard the Solution
- Synthetic Persona Screening
- Web Traffic Analysis
Generative Or Evaluative
If The Sample Size Is Below 30 The Results May Not Be Statistically Meaningful
Market
- AI-Moderated Interview at Scale
- Closed-Ended Survey & Questionnaire: When to Use Them
- Comprehension Test: Does Your Messaging Actually Land?
- Contextual Inquiry: Watch Real Users in Their Environment
- Customer Discovery Interviews: A Founder's How-To Guide
- Data Mining
- Experience Sampling
- Fake Door Test: Measure Real Demand Before You Build
- Focus Groups for Startups: When They Work and When They Lie
- Landing Page: Validate MVP Demand Cheap
- Off-Brand Testing: Validate Without Burning Your Brand
- Open-Ended Survey
- Pre-Sales: Validate Demand Before You Build
- Search Trend Analysis
- Secondary Market Research for Startups: Sources & Limits
- Social Media Campaign
- Synthetic Persona Screening
- Value Proposition Test
- Value Proposition Test - Boomerang
- Value Proposition Test - Broken Promise
- Value Proposition Test - Crowdfunding
- Value Proposition Test - Event
- Value Proposition Test - Extended Landing Page
- Value Proposition Test - Flyer
- Value Proposition Test - High Bar
- Value Proposition Test - Mock Sale
- Value Proposition Test - Online Ad
- Value Proposition Test - Pocket
- Value Proposition Test - Pop-Up Store
- Value Proposition Test - Referral Program
- Value Proposition Test - Sales Pitch
- Value Proposition Test - Video
- Web Traffic Analysis
Market Or Product
Obviously It Isn T Or We Wouldn T Be Explaining It
Product
- A/B Testing for Startups: A Practical How-To Guide
- Analog/Digital
- Ask an Expert
- Competitive Analysis for Startups: Frameworks & Examples
- Competitor Usability Testing
- Concierge MVP Test: Deliver the Service Manually First
- Customer Support Analysis
- Dashboards
- Demo Pitch: Test Your Solution Pitch with Real Buyers
- Dogfooding: Test Your Own Product as a Customer
- Net Promoter Score (NPS) Survey: How and When to Use It
- Paper Prototyping: Test UX Ideas Before You Build
- Picnic in the Graveyard
- Prioritization Games
- Prioritization Games - Buy a Feature
- Prioritization Games - Card Sorting
- Prioritization Games - Product Box
- Prioritization Games - Speed Boat
- Product Prototyping
- Product Prototyping - 3D Print
- Product Prototyping - Clickable Prototype
- Product Prototyping - Life-Sized Prototype
- Product Prototyping - Mash-up
- Product Prototyping - Single Feature MVP
- Product-Market Fit Survey: How to Run the Sean Ellis Test
- Scorecards
- Solution Interview: Pitch a Mock Solution and Listen Hard
- Storyboard the Solution
- Usability Testing
- Vibe-Coded Disposable MVP
- Wizard of Oz Experiment: Fake the Backend, Test Demand
Qualitative
- AI-Moderated Interview at Scale
- Analog/Digital
- Ask an Expert
- Card Sorting - Pain Points
- Competitive Analysis for Startups: Frameworks & Examples
- Competitor Usability Testing
- Comprehension Test: Does Your Messaging Actually Land?
- Concierge MVP Test: Deliver the Service Manually First
- Contextual Inquiry: Watch Real Users in Their Environment
- Customer Discovery Interviews: A Founder's How-To Guide
- Customer Support Analysis
- Demo Pitch: Test Your Solution Pitch with Real Buyers
- Dogfooding: Test Your Own Product as a Customer
- Experience Sampling
- Focus Groups for Startups: When They Work and When They Lie
- Open-Ended Survey
- Paper Prototyping: Test UX Ideas Before You Build
- Picnic in the Graveyard
- Prioritization Games
- Prioritization Games - Buy a Feature
- Prioritization Games - Card Sorting
- Prioritization Games - Product Box
- Prioritization Games - Speed Boat
- Social Media Campaign
- Solution Interview: Pitch a Mock Solution and Listen Hard
- Storyboard the Pain
- Storyboard the Solution
- Synthetic Persona Screening
- Usability Testing
- Value Proposition Test - Event
- Value Proposition Test - Pocket
- Value Proposition Test - Sales Pitch
- Wizard of Oz Experiment: Fake the Backend, Test Demand
Quantitative
- A/B Testing for Startups: A Practical How-To Guide
- Closed-Ended Survey & Questionnaire: When to Use Them
- Customer Support Analysis
- Dashboards
- Data Mining
- Fake Door Test: Measure Real Demand Before You Build
- Landing Page: Validate MVP Demand Cheap
- Net Promoter Score (NPS) Survey: How and When to Use It
- Off-Brand Testing: Validate Without Burning Your Brand
- Pre-Sales: Validate Demand Before You Build
- Product Prototyping
- Product Prototyping - 3D Print
- Product Prototyping - Clickable Prototype
- Product Prototyping - Life-Sized Prototype
- Product Prototyping - Mash-up
- Product Prototyping - Single Feature MVP
- Product-Market Fit Survey: How to Run the Sean Ellis Test
- Scorecards
- Search Trend Analysis
- Secondary Market Research for Startups: Sources & Limits
- Social Media Campaign
- Value Proposition Test
- Value Proposition Test - Boomerang
- Value Proposition Test - Broken Promise
- Value Proposition Test - Crowdfunding
- Value Proposition Test - Extended Landing Page
- Value Proposition Test - Flyer
- Value Proposition Test - High Bar
- Value Proposition Test - Mock Sale
- Value Proposition Test - Online Ad
- Value Proposition Test - Pop-Up Store
- Value Proposition Test - Referral Program
- Value Proposition Test - Video
- Vibe-Coded Disposable MVP
- Web Traffic Analysis
- Wizard of Oz Experiment: Fake the Backend, Test Demand