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The Real Startup Book

Evidence-based guides and research methods from Kromatic

My Kit
My Profile
  • The Real Startup Book
  • Dedication
  • Copyright
  • Foreword
  • Preface
    • Preface to the Second Edition
    • Who Is This Book for?
    • How to Use This Book
    • AI in This Book
    • Contributors
    • Version History
  • The Index
    • What Are You Trying to Learn?
    • Problem vs. Solution
    • Generative vs Evaluative Research: When to Use Each
    • Hypothesis Checklist
    • Index of Questions
    • Index of Methods
    • Tags and Other Frameworks
  • Generative Market Research
    • AI-Moderated Interview at Scale
    • Card Sorting - Pain Points
    • Contextual Inquiry: Watch Real Users in Their Environment
    • Customer Discovery Interviews: A Founder's How-To Guide
    • ▣ Data Mining
      • Customer Support Analysis
      • Search Trend Analysis
      • Web Traffic Analysis
    • Experience Sampling
    • Focus Groups for Startups: When They Work and When They Lie
    • Open-Ended Survey
    • Social Media Campaign
    • Storyboard the Pain
    • Synthetic Persona Screening
  • Evaluative Market Experiments
    • Closed-Ended Survey & Questionnaire: When to Use Them
    • Comprehension Test: Does Your Messaging Actually Land?
    • Secondary Market Research for Startups: Sources & Limits
    • ▣ Value Proposition Test
      • Value Proposition Test - Online Ad
      • Landing Page: Validate MVP Demand Cheap
      • Value Proposition Test - Flyer
      • Fake Door Test: Measure Real Demand Before You Build
      • Value Proposition Test - Video
      • Value Proposition Test - Extended Landing Page
      • Value Proposition Test - High Bar
      • Value Proposition Test - Pocket
      • Value Proposition Test - Event
      • Value Proposition Test - Broken Promise
      • Value Proposition Test - Referral Program
      • Value Proposition Test - Sales Pitch
      • Value Proposition Test - Mock Sale
      • Value Proposition Test - Boomerang
      • Value Proposition Test - Crowdfunding
      • Value Proposition Test - Pop-Up Store
      • Pre-Sales: Validate Demand Before You Build
  • Generative Product Research
    • Analog/Digital
    • Ask an Expert
    • Competitive Analysis for Startups: Frameworks & Examples
    • Competitor Usability Testing
    • Concierge MVP Test: Deliver the Service Manually First
    • Demo Pitch: Test Your Solution Pitch with Real Buyers
    • Dogfooding: Test Your Own Product as a Customer
    • Picnic in the Graveyard
    • ▣ Prioritization Games
      • Prioritization Games - Buy a Feature
      • Prioritization Games - Card Sorting
      • Prioritization Games - Product Box
      • Prioritization Games - Speed Boat
    • Solution Interview: Pitch a Mock Solution and Listen Hard
    • Storyboard the Solution
  • Evaluative Product Experiments
    • Dashboards
    • Net Promoter Score (NPS) Survey: How and When to Use It
    • ▣ Product Prototyping
      • Product Prototyping - 3D Print
      • Product Prototyping - Clickable Prototype
      • Product Prototyping - Life-Sized Prototype
      • Product Prototyping - Mash-up
      • Paper Prototyping: Test UX Ideas Before You Build
      • Product Prototyping - Single Feature MVP
    • Product-Market Fit Survey: How to Run the Sean Ellis Test
    • Usability Testing
    • Vibe-Coded Disposable MVP
    • Wizard of Oz Experiment: Fake the Backend, Test Demand
  • Out of the Box
    • A/B Testing for Startups: A Practical How-To Guide
    • Off-Brand Testing: Validate Without Burning Your Brand
    • Scorecards
  • Afterword
  • Appendix
    • Content Principles
    • Tone of Voice
    • Editorial Style Guide
  1. The Real Startup Book
  2. Tag: B2G

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Tag: B2G

1 method tagged B2G.

Generative Product Research

  • Competitive Analysis for Startups: Frameworks & Examples
Published by Kromatic logo Kromatic logo
Edited by Tristan Kromer with 50 contributors CC BY-SA 4.0
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