Set your target
Real Startup Book

Index of Methods

Set your target
 
Blog Posts & Articles
Validation
Content

Index of Methods

Problem (Market) Solution (Product)
Generative - Customer discovery interviews
- Contextual inquiry/ethnography
- Data mining
- Focus groups*
- Surveys* (open-ended)		 - Solution interview
- Contextual inquiry/ethnography
- Demo pitch
- Concierge test/consulting
- Competitor usability
- Picnic in the graveyard
Evaluative

- Five-second tests
- Comprehension testing
- Data mining/market research
- Surveys* (closed)
- Smoke tests (e.g. video, landing page)
- Sales pitch
- Pre-sales
- Flyers
- Pocket test

- Event
- Fake door

 - Paper prototypes
- Clickable prototypes
- Usability
- Hallway
- Live
- Remote
- Wizard of Oz
- Takeaway
- Functioning products
- Analytics/dashboards
- Surveys* (e.g. Net promoter score, product/market fit survey)

Relevant resources

Workshop

S.M.A.R.T. Experiment Design

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conduct...