Problem (Market) | Solution (Product) | |
---|---|---|
Generative | - Customer discovery interviews
- Contextual inquiry/ethnography - Data mining - Focus groups* - Surveys* (open-ended) |
- Solution interview
- Contextual inquiry/ethnography - Demo pitch - Concierge test/consulting - Competitor usability - Picnic in the graveyard |
Evaluative |
- Five-second tests
- Event
|
- Paper prototypes
- Clickable prototypes - Usability - Hallway - Live - Remote - Wizard of Oz - Takeaway - Functioning products - Analytics/dashboards - Surveys* (e.g. Net promoter score, product/market fit survey) |