The 4 Types of B2B Persona: A Simple Framework for Leads
Qualify B2B leads faster with a 2x2 matrix. Map prospects by awareness and urgency into four B2B persona types to focus on real opportunities.
Blog
206 articles on innovation, lean startup, and entrepreneurship
Innovation Methods: Which Lean Startup Experiment Should You Run?
Use the Generative vs. Evaluative and Market vs. Product framework to pick the right lean startup experiment for your innovation methods.
Lean Product Development: Why Product Managers Must Think Beyond Agile
Product managers have shrunk into product owner boxes. The future of lean product development demands strategy, UX collaboration, and market validation.
Lean Startup Template: Why Ours Works (And Why Yours Should Differ)
Download our lean startup experiment template with hypothesis, metrics, and fail conditions — plus why you should customize it for your team.
Startup Culture Means Helping First: Interview with Kevin Dewalt
Kevin Dewalt explains why startup culture should prioritize helping customers 1-on-1 over marketing broadcasts — and how to find your first 10 believers.
Observer-Expectancy Effect: How Expectations Shape Product Design
The observer-expectancy effect shapes how customers judge products. Learn the three components of expectations and why customer development isn't enough.
Stop Reading Lean Startup Guides and Start Experimenting
Lean startup isn't about consuming guides — it's about running real experiments. Stop reading, pick your riskiest assumption, and start testing now.
The Straw Man Lean Enterprise Book: Cargo Cult vs. Real Adoption
Enterprise lean adoption follows the same hype cycle as startups. Most lean enterprise book advice becomes buzzword bingo instead of real practice.
Lean Enterprise Is a Myth: Why You Need an Innovation Ecosystem
The lean enterprise is a myth. Learn why enterprises should build innovation ecosystems instead of forcing Lean Startup on every business unit.
Earlyvangelist Criteria: Why It Applies to Customers and Users
An earlyvangelist is your ideal early adopter. Learn Steve Blank's five criteria and why targeting "everyone" guarantees you'll reach no one.
Customer Analysis: Why Causality Matters for Product/Market Fit
Customer analysis goes beyond demographics. Learn how causality between customers and problems shapes your value proposition and channels.
How to Build a Minimum Viable Product: The 4 Parts You Need
An MVP isn't a stripped-down product. Learn the four critical parts that close the Build-Measure-Learn loop and move you toward Product/Market Fit.