Customer Analysis: Why Causality Matters for Product/Market Fit
Customer analysis goes beyond demographics. Learn how causality between customers and problems shapes your value proposition and channels.
Blog
208 articles on innovation, lean startup, and entrepreneurship
How to Build a Minimum Viable Product: The 4 Parts You Need
An MVP isn't a stripped-down product. Learn the four critical parts that close the Build-Measure-Learn loop and move you toward Product/Market Fit.
Product Market Fit Survey: Why the 40% Test Gives False Positives
The Sean Ellis product market fit survey can mislead early-stage startups. Learn why scoring 40%+ isn't enough and what experiments to run instead.
Agile Transformation and the Hype Cycle: Why No One Skips Ahead
Agile transformation follows the hype cycle through three phases: Inspiration, Application, and Practice. Here's why you can't skip any of them.
The Rudder Fallacy: Why Lean Transformation Needs Velocity First
Teams stall their lean transformation by perfecting experiments before building momentum. Learn why velocity matters more than steering at the start.
The Lean Waterfall Anti-Pattern: Why Agile Doesn't Work in Enterprise
Enterprises adopt agile in silos and end up in a lean waterfall. Learn why agile doesn't work when departments iterate alone — and how to fix it.
Adopting Agile the Easy Way: Start With a One Minute Retro
Struggling with adopting agile? Skip the complexity and start with a one-minute retrospective. Build the habit first, then refine the process.
Living Lean Startup: Why Saying "I Don't Know" Is the Key
Living lean startup goes beyond MVPs and smoke tests. It demands a deep mindset of humility — admitting ignorance and asking the right questions.
Business Model Canvas: Activities, Resources, Costs & Revenue
Learn to fill out the left side of a Business Model Canvas by working backwards from value proposition through activities, resources, costs, and revenue.
12 Practical Tips for Customer Development (From the Field)
Customer development is a skill you refine through practice. Here are 12 practical tips to keep in mind every time you get out of the building.
Triangulating UX: Why You Need Multiple Lean Startup Tools
Don't rely on customer development alone. Triangulate UX with lean startup tools like usability testing, A/B testing, and cohort analysis.
Business Model Canvas Example: Puppies-as-a-Service (Part I)
Walk through a business model canvas example step by step using a playful puppy rental business. Covers persona, value proposition, channels, and MVP.