12 Practical Tips for Customer Development (From the Field)
Customer development is a skill you refine through practice. Here are 12 practical tips to keep in mind every time you get out of the building.
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211 articles on innovation, lean startup, and entrepreneurship
Triangulating UX: Why You Need Multiple Lean Startup Tools
Don't rely on customer development alone. Triangulate UX with lean startup tools like usability testing, A/B testing, and cohort analysis.
Business Model Canvas Example: Puppies-as-a-Service (Part I)
Walk through a business model canvas example step by step using a playful puppy rental business. Covers persona, value proposition, channels, and MVP.
Product Development Life Cycle: Why Building Wrong Beats Competitors
Risk in the product development life cycle isn't linear — it's hyperbolic. Learn why small iterations beat long waterfall cycles every time.
Business Model Canvas Redesigned for UX: A Customer-First Approach
The Business Model Canvas prioritizes supply-chain logic over users. Here's how to flip it, add a feedback loop, and make it work for UX practitioners.
Business Model Canvas Iteration: Why Your Canvas Is Gathering Dust
Business Model Canvas iteration only works as a weekly habit. Learn the 4-step cycle that keeps your canvas alive instead of buried in a drawer.
What Is User Experience? It's Not Your Product or Wireframes
User experience isn't your product or wireframes — it's how people feel before, during, and after using what you build. UX is subjective and dynamic.
Business Model Canvas: A One-Page Cheat Sheet for All 9 Components
Map your business model on one page using the Business Model Canvas. Learn all 9 components and how to treat each as a testable assumption.
Ability to Learn Quickly: How to Shorten Your Iteration Cycle
Learn how to shorten iteration cycles by identifying bottlenecks in production, marketing, and decision-making to increase your ability to learn quickly.
Minimum Viable Product Template: A Complete MVP Cheat Sheet
Learn what an MVP really is, why it's not always a product, and get templates to define and test your most critical business model assumptions.
How to Pivot a Business: Types, Examples, and When to Do It
Learn the four types of business pivots, real examples like PayPal and Flickr, and how to use market feedback to decide what to change and what to keep.
Customer Pains Aren't Problems: Why Early Adopters Matter More
Customer pains aren't abstract problems — they're lived experiences. Find early adopters already seeking solutions instead of marketing to everyone.