Build Measure Learn vs Learn Measure Build: Run the Loop in Reverse
The Build Measure Learn loop is backwards. Start with Learn: identify a learning goal, specify the data you need, then pick the simplest method to get it.
Blog
210 articles on innovation, lean startup, and entrepreneurship
Minimum Viable Experience: Why User Experience Is Not a Feature
"It's only an MVP" is no excuse for bad UX. Learn why product teams must build a minimum viable experience, not just a minimum viable product.
Visionary Entrepreneur vs. Lean Startup: Why They're Not Incompatible
Think lean startup kills big vision? It doesn't. Learn why visionary entrepreneurs thrive with early testing and a willingness to pivot.
Startup Pivot Anti-Patterns: A Taxonomy of How Not to Pivot
Not every startup pivot is valid. Learn the common anti-patterns — from blind pivots to buzzword pivots — that undermine lean startup principles.
Minimum Viable Founding Team: Why It Matters More Than Your MVP
Startups almost always pivot, so co-founders committed to your idea will bail. Build a founding team committed to you as a person instead.
Why You Shouldn't Pivot on Startup Mentor Advice Alone
Startup mentor advice is a hypothesis, not a directive. Validate with real customers before pivoting — five conversations can change everything.
Innovation Culture Dies When You "Shoot" People for Mistakes
Blame culture kills innovation culture. Learn why war metaphors backfire and how treating your company like a car — not a battlefield — builds agility.
3 Ways to Fail at Customer Development (And How to Avoid Them)
Leading the witness, skipping notes, and trusting hypotheticals — the three customer development mistakes that kill startups before they start.
3 Best Usability Testing Tools for Mockups and Wireframes
The best usability testing tools for wireframes aren't software. Here are three low-fidelity tools that keep feedback focused on what matters.
Customer Personas for Customer Development: A Practical Guide
Customer personas structure hypothesis-driven customer development. Learn the four key elements and which one matters most to validate.
Iconic Innovation: Why Peace Isn't Humanity's Greatest Achievement
Iconic innovation means creating new value, not just avoiding destruction. Why entrepreneurs must stop conflating value capture with value creation.
13 Tactics for Running Effective Meetings — A Growth Board Guide
Master 13 meeting tactics from a real growth board playbook: set clear goals, handle late execs, kill tangents, and leave with real action items.