Entrepreneurship Degree: Why Asking the Right Questions Matters Most
An entrepreneurship degree should teach you to ask the right questions, not memorize answers. Learn the skills that actually matter for startup success.
Blog
211 articles on innovation, lean startup, and entrepreneurship
The Best Innovation KPI: One Lean Startup Experiment Per Week
The best innovation KPI for lean startup teams is simple: run at least one experiment per week. Here's why this beat complex knowledge metrics.
In Defense of the HiPPO: When Corporate Decision Making Needs a Boss
The HiPPO isn't always wrong. Here are three scenarios where deferring to the highest paid person's opinion beats testing in corporate decision making.
Why Your Startup Team Is Incomplete (And How to Fix It)
The hacker-hustler-hipster startup team model misses critical skills. Learn how to build a complete team that covers the Build-Measure-Learn loop.
Lean Startup Jobs: Internships With Real Experiments, Not Coffee Runs
Looking for lean startup jobs? This internship offers hands-on experiment design, startup coaching, and accelerator experience — no coffee orders involved.
Actionable Metrics vs. Fail Conditions: Kill Your Ideas First
Stop setting success metrics that invite rationalization. Use fail conditions grounded in your business model to guard against self-delusion.
Lean Startup Hypothesis vs. Assumption: Why the Difference Matters
Assumptions are taken on faith. A lean startup hypothesis is specific and falsifiable. Learn to convert vague beliefs into testable statements.
How to Choose the Right Lean Startup Experiment to Run
Learn how to pick the right experiment using the Real Startup Book framework. Map generative vs. evaluative research to market or product learning.
Playing Lean: The Innovation Board Game That Teaches Lean Startup
Interview with Simen Fure Jørgensen on Playing Lean, the innovation board game that teaches lean startup through 90 minutes of hands-on gameplay.
Generative Research: The Picnic in the Graveyard Technique
Learn the Picnic in the Graveyard technique — a generative research method that studies failed startups to discover what features to build for your MVP.
Comprehension Test Before Smoke Test: Stop Premature Surrender
Run a comprehension test before your smoke test. If customers can't understand your offer, zero conversions reveal a messaging problem — not a bad idea.
B2B MVP Pitfalls: When Large Customers Quietly Complete Your Product
Startups building a B2B MVP with one large customer risk invisible gaps. Learn how to map the whole product and avoid blockers with real-world cases.