Customer Discovery Template: How to Prep and Run Better Interviews
Build a customer discovery template with a clear learning goal and four note types: quotes, observations, body language, and misc. Prep better, learn more.
Blog
208 articles on innovation, lean startup, and entrepreneurship
The Real Startup Book: A Free Open Source Lean Startup Guide
The Real Startup Book is a free, Creative Commons lean startup guide written by the community. Download the latest PDF and learn how to contribute.
Wizard of Oz Prototyping vs. Concierge Test: The Key Difference
Wizard of oz prototyping and concierge testing both skip technology, but differ in user awareness. Learn when to use each lean startup method.
Concierge MVP Onboarding: Stop Losing Users and Start Learning
Concierge MVP onboarding means helping users 1-on-1 to get immediate value. Learn the GROW framework and how one startup saw 600% more retained customers.
Value Creation Looks the Same With or Without Technology
True value creation enhances real human experiences — not technology for its own sake. Here's what better and worse look like without tech or data.
The Real Startup Book: A Free, Community-Written Lean Guide
The Real Startup Book is a free, open-source startup book built by practitioners using lean methods. Here's how to download, contribute, or give feedback.
Lean vs Agile: How They Differ and Work Together in Practice
Lean focuses on customer value across the org; Agile focuses on software quality in engineering. Learn how they complement — and conflict — in practice.
The ROI of Innovation: Why It's the Wrong Question to Ask
The ROI of innovation is negative on paper — just like health insurance. Learn why smart companies treat innovation as options, not guaranteed revenue.
User Insights in Context: 3 Traps That Mislead Product Teams
User insights only drive innovation when interpreted in context. Avoid these three common traps that mislead product teams analyzing experiment data.
Entrepreneurship Degree: Why Asking the Right Questions Matters Most
An entrepreneurship degree should teach you to ask the right questions, not memorize answers. Learn the skills that actually matter for startup success.
The Best Innovation KPI: One Lean Startup Experiment Per Week
The best innovation KPI for lean startup teams is simple: run at least one experiment per week. Here's why this beat complex knowledge metrics.
In Defense of the HiPPO: When Corporate Decision Making Needs a Boss
The HiPPO isn't always wrong. Here are three scenarios where deferring to the highest paid person's opinion beats testing in corporate decision making.