How to Turn Customer Discovery Interviews Into Action
Learn how to analyze customer discovery interview data by tagging themes, finding patterns, and using informed intuition to move fast.
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210 articles on innovation, lean startup, and entrepreneurship
The Real Startup Book: Free Open-Source Lean Methods Guide
The Real Startup Book added new chapters on customer discovery interviews, concierge tests, NPS, and biases. Free under Creative Commons.
Customer Discovery Template: How to Prep and Run Better Interviews
Build a customer discovery template with a clear learning goal and four note types: quotes, observations, body language, and misc. Prep better, learn more.
The Real Startup Book: A Free Open Source Lean Startup Guide
The Real Startup Book is a free, Creative Commons lean startup guide written by the community. Download the latest PDF and learn how to contribute.
Wizard of Oz Prototyping vs. Concierge Test: The Key Difference
Wizard of oz prototyping and concierge testing both skip technology, but differ in user awareness. Learn when to use each lean startup method.
Concierge MVP Onboarding: Stop Losing Users and Start Learning
Concierge MVP onboarding means helping users 1-on-1 to get immediate value. Learn the GROW framework and how one startup saw 600% more retained customers.
Value Creation Looks the Same With or Without Technology
True value creation enhances real human experiences — not technology for its own sake. Here's what better and worse look like without tech or data.
The Real Startup Book: A Free, Community-Written Lean Guide
The Real Startup Book is a free, open-source startup book built by practitioners using lean methods. Here's how to download, contribute, or give feedback.
Lean vs Agile: How They Differ and Work Together in Practice
Lean focuses on customer value across the org; Agile focuses on software quality in engineering. Learn how they complement — and conflict — in practice.
The ROI of Innovation: Why It's the Wrong Question to Ask
The ROI of innovation is negative on paper — just like health insurance. Learn why smart companies treat innovation as options, not guaranteed revenue.
User Insights in Context: 3 Traps That Mislead Product Teams
User insights only drive innovation when interpreted in context. Avoid these three common traps that mislead product teams analyzing experiment data.
Entrepreneurship Degree: Why Asking the Right Questions Matters Most
An entrepreneurship degree should teach you to ask the right questions, not memorize answers. Learn the skills that actually matter for startup success.