Blog
203 articles on innovation, lean startup, and entrepreneurship
Generative Research: Picnic in the Graveyard
If our goal is to generate ideas, there a variety of methods. One of my favorites was told to me by Sean K. Murphy: Picnic in the Graveyard
Comprehension vs. Commitment
I hate premature surrender. That’s what happens when the signal from the market is NO, but you don’t truly grasp why. Landing Page vs. Comprehension Test
Lean Healthcare - Interview with Mark Graban
Lean Healthcare is not yet here. Far too many health systems have a limited view of Lean as just an improvement methodology. Lean is a culture.
Lean in Corporate Startup - Interview with Jay Badenhope
How do you run lean in corporate startups? What about a large vs. mid-sized company? There is a difference, but it’s not night and day.
Untangling B2B Sales Goals and Objectives - Lean Sales Start with Goals
When it comes to lean sales for B2B, our ability to set concrete goals is lacking. This is a fundamentally bad practice. The result is lost sales.
The 4 Types of B2B Persona
It’s hard to keep tab of sales when we’re talking to customers. B2B startups founders with limited sales experience have trouble with qualifying leads.
Innovation Methods: What Type of Lean Startup Experiment Should I Run?
Should we run a Pocket Test with Picnic in the Graveyard to follow up? What is a lean startup experiment for continuous innovation methods?
The Future of Lean Product Development and UX
We product managers have let ourselves be put into smaller product owner boxes. We've been focused on process when the biggest risks are about markets.