Measuring Innovation: Why Iteration Time Means Time to Learn
Iteration time isn't deployment speed — it's how fast you complete the full Build-Measure-Learn loop. Rethink burn rate, runway, and what actually matters.
Blog
206 articles on innovation, lean startup, and entrepreneurship
Customer Happiness Canvas: A Tool for Getting & Keeping Users
The Customer Happiness Canvas helps startup teams visualize and test strategies for reducing onboarding friction and building customer loyalty.
Importance = Business Impact × Uncertainty: A Prioritization Framework
Define importance as Business Impact × Uncertainty to prioritize what actually matters. A shared equation that ends endless team debates.
Landing Page Testing: 6 Reasons Your Conversion Rate Is Zero
A zero conversion rate usually isn't a bad idea — it's a false negative. Here are six fixable problems to check before you abandon your landing page test.
Customer Profile Template: A Step-by-Step Framework Guide
Learn how to build a customer profile template using a four-quadrant framework covering facts, behaviors, needs, and goals to define your target customer.
Lean Startup Prioritization: The Hi-Lo Diagram Fix That Works
Learn a five-step Hi-Lo diagram process for lean startup prioritization that prevents the common trap of clustering all items in the top-right quadrant.
How Many Customer Interviews Are Enough? The Pre-Testing Sweet Spot
How many customer interviews do you need? Learn why 10-30 is the sweet spot for pre-testing assumptions and driving faster decisions.
How to Craft a Lean Startup Pitch That Investors Actually Want
A lean startup pitch replaces five-year projections with experiments and validated learning. Here's how to show investors what actually matters.
How to Turn Customer Discovery Interviews Into Action
Learn how to analyze customer discovery interview data by tagging themes, finding patterns, and using informed intuition to move fast.
The Real Startup Book: Free Open-Source Lean Methods Guide
The Real Startup Book added new chapters on customer discovery interviews, concierge tests, NPS, and biases. Free under Creative Commons.
Customer Discovery Template: How to Prep and Run Better Interviews
Build a customer discovery template with a clear learning goal and four note types: quotes, observations, body language, and misc. Prep better, learn more.
The Real Startup Book: A Free Open Source Lean Startup Guide
The Real Startup Book is a free, Creative Commons lean startup guide written by the community. Download the latest PDF and learn how to contribute.