203 articles on innovation, lean startup, and entrepreneurship
Nothing is worse that seeing an entrepreneur abandon a potentially good idea because they ran a landing page test and found a low (or zero) % conversion rate. That’s called a false negative. Here are a few things to check when our conversion rate looks so low that we’re considering abandoning an idea. I’ll list them in order of least likely to most likely based on my experience.
A step-by-step guide to getting the maximum value from your customer interviews. Includes how to prep, what to ask, what to listen for, and how to use it.
A step-by-step guide to getting the maximum value from your customer interviews. Includes how to prep, what to ask, what to listen for, and how to use it.
There are two lean startup methods that are often confused with one another. As a result, they're often misused: Concierge test and Wizard of Oz prototyping.
User onboarding is tricky, but critical. Concierge onboarding is helping a customer 1-on-1 so they can get value from your product or service right away.
In a world with no technology or data, what would better and worse look like? When technology becomes and end in and of itself, ridiculous things happen.
