Customer Discovery Interviews: Why Stories Beat Scripts
Learn why asking customers about past experiences — not future predictions — reveals the real behavioral insights you need from discovery interviews.
Blog
211 articles on innovation, lean startup, and entrepreneurship
Intent-Based Leadership: A Clarity & Capability Framework
Intent-based leadership empowers teams through clarity and capability. Use this 2x2 framework to diagnose and fix your default management behaviors.
When Is Customer Discovery Process Done? A Practical Guide
Learn how many customer discovery interviews to run, how often, and when diminishing returns mean you're ready to test your hypothesis and build.
Business Experiments: Why SIMPLE Beats SMART When Getting Started
Use the SIMPLE template to overcome the hardest part of business experiments — getting started. Work backwards through Build, Measure, Learn.
Market Opportunity Navigator: How to Find Your Best Target Market
Learn the 3-step Market Opportunity Navigator framework to identify, evaluate, and prioritize your most promising target markets.
Innovation Strategy vs. Strategy of Innovation: Know the Difference
Learn why process, accelerators, and stage gates aren't substitutes for a real innovation strategy grounded in vision and long-term decisions.
Facilitation Skills Training: 5 Tips for Better Lean Startup Workshops
Five facilitation skills training tips for better lean startup workshops — from building empathy to framing concepts through fun and reflection.
Why Corporate Innovation Fails: A Satirical 33-Step Guide
There's no one-size-fits-all corporate innovation process. This satirical guide exposes the anti-patterns that doom most programs—and what actually works.
Reverse Mentoring: What Millennials Can Teach Your Executives
AXA's reverse mentoring program hit 97% satisfaction by pairing younger employees with executives. Learn how to structure your own.
Grit and Growth Mindset: Lessons from a Dying Office Plant
A grit and growth mindset goes beyond believing in self-improvement. Learn how entrepreneurs can find promise in failure and grow from scraps.
Organizational Culture Case Study: Lean Meets Radical Candor
See how a small team ran lean experiments on Radical Candor's 1-on-1 meetings to validate peer-to-peer feedback before committing six person-hours weekly.
How to Apply Lean Startup Principles to Your B2B Sales Process
Shipitwise's founder shares a 4-step lean startup sales process that replaced guesswork with real data to find the right B2B customer segment.