AI Will Change How You Innovate—Here’s What You Need to Know
AI can improve ideation, validation, and support decision-making in the future. However, current implementations of AI within innovation teams can cause laziness and mediocrity. We are at risk of outsourcing our key differentiators as humans: creativity and empathy. If we let our mental muscles atrophy, our team and our AI models will overlook unconventional strategies that drive disruptive innovation. We will efficiently reinforce the status quo and stifle bold, forward-thinking decisions. Innovators should look to the future and integrate AI into innovation processes as a partner, but not at the expense of building our own skills. We should try out synthetic personas, but only in conjunction with our own validation interviews. We must learn how to spot and compensate for AI biases just as we should our own. We are spending billions of dollars to train the latest AI models. How much are you spending on training your team? For now, innovators still have an edge - but only if they invest in themselves as equal partners.
