Minimum Viable Founding Team: Why It Matters More Than Your MVP
Startups almost always pivot, so co-founders committed to your idea will bail. Build a founding team committed to you as a person instead.
Blog
206 articles on innovation, lean startup, and entrepreneurship
Why You Shouldn't Pivot on Startup Mentor Advice Alone
Startup mentor advice is a hypothesis, not a directive. Validate with real customers before pivoting — five conversations can change everything.
Innovation Culture Dies When You "Shoot" People for Mistakes
Blame culture kills innovation culture. Learn why war metaphors backfire and how treating your company like a car — not a battlefield — builds agility.
3 Ways to Fail at Customer Development (And How to Avoid Them)
Leading the witness, skipping notes, and trusting hypotheticals — the three customer development mistakes that kill startups before they start.
3 Best Usability Testing Tools for Mockups and Wireframes
The best usability testing tools for wireframes aren't software. Here are three low-fidelity tools that keep feedback focused on what matters.
Customer Personas for Customer Development: A Practical Guide
Customer personas structure hypothesis-driven customer development. Learn the four key elements and which one matters most to validate.
Iconic Innovation: Why Peace Isn't Humanity's Greatest Achievement
Iconic innovation means creating new value, not just avoiding destruction. Why entrepreneurs must stop conflating value capture with value creation.
13 Tactics for Running Effective Meetings — A Growth Board Guide
Master 13 meeting tactics from a real growth board playbook: set clear goals, handle late execs, kill tangents, and leave with real action items.
3 Lean Transformation Principles Every Startup Expert Agrees On
Three lean transformation principles from the TechBA bootcamp: admit what you don't know, make customer learning the goal, and get out of the building.
Market Validation: How to Test if Customers Actually Have a Problem
Learn a simple market validation framework: ask pain point questions, listen for unprompted complaints, and test willingness to pay before building.
Value Creation in Entrepreneurship: Why Domainers Aren't Entrepreneurs
Value creation means building something new—not just capturing existing value. Here's why domain trading and stock brokering aren't entrepreneurship.
Steve Blank Get Out of the Building: A Startup Weekend Story
KissMobs proved Steve Blank's 'get out of the building' principle at Startup Weekend by selling a bar promotion before having a product.