The Real Startup Book Update

Publishing update on the Real Startup Book - Craft the best experiment or research project to bring clarity to the unknowns of your current business model

The ROI of Innovation - What Is it?

Asking the ROI of innovation is like asking the ROI of health insurance. We buy health insurance & innovation because the downside is potentially catastrophic.

Putting User Insights Into Context

User insights are critical for a great user experience. Recognizing the value of experimenting to for customer insights is the first step toward innovating.

· 7 min read

One Lean Startup Experiment Per Week

The faster we Build-Measure-Learn the faster we validate our business model. So how fast is fast enough? One lean startup experiment per week.

In Defense of the Hi.P.P.O

Hi.P.P.O is the Highest Paid Person's Opinion. A time honored way of making decisions which goes back centuries. 3 reasons to listen to the Hi.P.P.O.

The Complete Team

The complete team is able to complete the Build-Measure-Learn loop including all Four Parts of the Minimum Viable Product. Including Channel & Relationship!

Lean Startup Jobs - Interns Needed!

We're looking for lean startup interns! Learn how to coach startups and design and execute real experiments with real data. Not just take coffee orders.

Assumption vs. Hypothesis - to the Death!

What is a good hypothesis? Assumptions and hypotheses are not the same. Assumptions should be challenged with research. Hypotheses should be tested.

· 5 min read