Lean Template for Experiments: Why Ours Works (and Why Not)
Learn why every lean template field exists, which biases each one overcomes, and how to customize your own experiment template instead of copying ours.
Blog
206 articles on innovation, lean startup, and entrepreneurship
Sprint Retrospective Ideas: From 60-Second Retros to Deep Dives
Explore sprint retrospective ideas from 60-second flash retros to root cause analysis. Learn which AAR format fits your lean team and how to run them.
The Innovation Sandbox: Why Your Team Needs a Safe Place to Fail
An innovation sandbox gives teams a safe space to experiment and fail. Learn how Intuit, accelerators, and skunkworks programs overcome fear of failure.
The ELMO Acronym: A Joyful Way to Keep Meetings on Track
ELMO stands for Enough, Let's Move On. Learn how teams use this playful acronym (and a cute red monster) to keep meetings efficient and drama-free.
Customer Discovery Questions: A Crash Course in Asking Better
Learn how open-ended customer discovery questions reveal insights that closed questions miss — and why the 80/20 listening rule changes everything.
What Journalists Can Teach Lean Startups About Customer Interviews
Journalism-tested customer interview tips: build rapport, follow the 80/20 rule, and find hidden insights by listening to what customers don't say.
User Interview Questions: How Storytelling Solves Your Pain Points
Solve your toughest user interview challenges — awkwardness, silence, messy data — by focusing on customer storytelling instead of interview mechanics.
Customer Discovery Interviews: Why Stories Beat Scripts
Learn why asking customers about past experiences — not future predictions — reveals the real behavioral insights you need from discovery interviews.
Intent-Based Leadership: A Clarity & Capability Framework
Intent-based leadership empowers teams through clarity and capability. Use this 2x2 framework to diagnose and fix your default management behaviors.
When Is Customer Discovery Process Done? A Practical Guide
Learn how many customer discovery interviews to run, how often, and when diminishing returns mean you're ready to test your hypothesis and build.
Business Experiments: Why SIMPLE Beats SMART When Getting Started
Use the SIMPLE template to overcome the hardest part of business experiments — getting started. Work backwards through Build, Measure, Learn.
Market Opportunity Navigator: How to Find Your Best Target Market
Learn the 3-step Market Opportunity Navigator framework to identify, evaluate, and prioritize your most promising target markets.