Off-brand testing is a technique that helps established companies run experiments while minimizing risk to their brand equity.
Off-brand testing is similar to:
As this is a technique used to reduce bias, there are no major additional biases. It's worth noting that you can still go overboard with selling instead of validating, even without branding. There are a number of techniques that will influence the outcome but will not necessarily tell you about true demand. For example, heavy scarcity tactics will increase "sales," but will not help you understand the underlying demand. On the flip side, having too many options will depress response.