Head of Marketing

Remote Position / Full Time

VIEW the role

• Duties & Responsibilities
  • Convert marketing practices into leads that ultimately result in sales of Kromatic products and services.
  • Define metrics to hold yourself and your team accountable to expectations.
  • Create a clear dashboard to show progress, failure, and return on your team’s efforts.
  • Experiment with organic and inorganic channels to validate marketing hypotheses and optimize conversion rates.
  • Take complete responsibility for the outcome of marketing efforts, including content marketing, events, distribution, conversion rate optimization, analytics, and SEO.
  • Work with a team of full-time, part-time, and contract workers to achieve company goals, and consult on potential new hires to the marketing team.
  • Work autonomously. You are the marketing subject matter expert, capable of making confident decisions.
  • Direct marketing strategy supported by experimentation, data, and analytics.
• Skills

  Strategy and Prioritization

  • You should not just react to requests, but actively craft a strategy that allows us to prioritize limited time and resources on the most effective actions.
  • You should be able to create clear goals and identify risks and decision points where our strategy may need to change.
  • You must be flexible to deal with changing circumstances in an agile environment while maintaining a focus on generating leads for the business. As a consulting company primarily working with startups and innovators, we use lean and agile methodology, which means we expect our teammates to be able to pivot appropriately when new information becomes available.

  Analytics and Experimentation

  • You know how to make decisions based on the best data available.
  • You can balance sample size and margin of error when designing experiments, and can still make decisions even if results are quantitatively indeterminate.
  • You know how to run simple experiments to quantitatively demonstrate which channels would be most effective for lead generation.
  • You can use analytics tools such as Google Analytics, Heap Analytics, Ahrefs, Amplitude, Segment, MixPanel, etc., to show progress, failure, and return on your team’s efforts. (You don’t have to be familiar with ALL of them, you just need a solid understanding of how these tools work.)
  • You can read and interpret the reports provided by analytics tools.
  • You can identify key metrics to generate marketing reports.
  • You are comfortable enough with these tools to conduct high-quality, independent analysis.
  • You should be familiar with demonstrating ROI with difficult-to-measure activities such as in a multi-touch sales and marketing process where the client may connect with us via events, our website, our blog, and social media before making contact as a lead.

  Conversion Rate Optimization (CRO)

  • You should be able to convert website visitors into a consistent stream of sales leads.
  • You should be comfortable (or able to learn) tools such as OptIn Monster to optimize conversion rates for CTAs and campaigns on our websites and across marketing channels.
  • CRO activities may include:
  • Drip campaigns for users who engage or download content
  • Transactional messages through tools like Intercom
  • Pop-ups
  • In-line CTAs

  Content Optimization

  • Our primary marketing method is content marketing (blog posts, social posts, downloadable texts, templates, videos, interactive content, etc.), so you should be intimately familiar with how content marketing works and how to best utilize content to grow an audience and convert them into sales leads.
  • You should be able to determine priorities on content topics (creating new content and updating existing content) and work with our writers and editors to optimize our efforts.
  • You should be familiar with how to integrate SEO into our content-building efforts, including:
  • On-page
  • Off-page
  • Backlink building
  • You should be able to draft basic copy (landing pages, popups, designs, product and service descriptions, etc.) and work with our Communications Director to help guide our content choices for maximum impact.
  • You should have working familiarity with WordPress.

  Distribution

  • You should able to help us maximize our distribution goals the same way we want to maximize our content choices, including:
  • Managing mailing lists with tools like Mailchimp.
  • Helping determine appropriate events and speaking engagements for our coaches, such as conferences and webinars.
  • Distribution via outside newsletters and partners.
  • Cold outreach to potential clients and partners.
  • Social media:
  • LinkedIn
  • Twitter
  • Facebook
  • Clubhouse
  • Paid advertising
• Salary & Benefits
  • Flexible working hours - if you get your work done on time, we don’t care when you do it.
  • Work from anywhere. If you can coordinate with our international team, we don’t care where you live.
  • Flexible paid time off.
  • Competitive salary.
  • Virtual social events.
  • Challenging work assignments.
  • Development opportunities and opportunity to make an impact.
• The Weird Stuff
  • We are a remote, highly distributed team and it requires some work hours flexibility and odd meeting times.
  • Your roles and responsibilities will likely shift over time.
  • There is a high degree of ambiguity and success is uncertain.
• Send your application to

  [email protected]

Training Program Manager

Remote Position / Full Time

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• Duties & Responsibilities

  Program Administration

  • Organize all of the training programs
  • Maintain a program calendar
  • Troubleshoot program issues
  • Act as main contact point for program attendees and facilitators
  • Respond timely to attendee requests

  Program Operations

  • Manage scheduling and logistics for all training programs
  • Execute with the intention of delivering a high quality experience for program attendees
  • Schedule, onboard, and communicate with program facilitators
  • Establish and manage standard operating procedures for program activities
  • Conduct customer surveys for onboarding, offboarding, and feedback
  • Communicate progress and performance

  Continuous Improvement

  • Identify areas we can improve upon
  • Collect qualitative feedback from attendees and alumni
  • Collect quantitative feedback from attendees via surveys
  • Personally observe training programs
  • Synthesize insights and communicate to marketing and product teams
  • Implement improvements to the process and to the client experience
• Skills & Competencies
  • Organized and consistent
  • Able to navigate the small details
  • Capable with Google Calendar, Calendly, Slack, Mural, Trello, mail merges
  • Professional verbal and written communications
  • Superior time-management skills
• Salary & Benefits
  • Flexible working hours
  • Work from anywhere
  • Paid time off
  • Competitive salary
  • Online social events with the team
  • Challenging work assignments
  • Development opportunities
• The Weird Stuff
  • We are a remote, highly distributed team and it requires some work hours flexibility and odd meeting times.
  • Your roles and responsibilities will likely shift over time.
  • There is a high degree of ambiguity and success is uncertain.
• Send your application to

  [email protected]

Senior React Web Developer

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The best part of our job is meeting a startup we worked with years ago and hearing how it failed miserably- but then they kicked off a new startup using lean principles and now they have an acquisition offer!
The tech you build has to have real-world impact to make entrepreneurs and intrapreneurs more successful. Sometimes that means helping entrepreneurs shut down bad ideas and move on to better ideas and more impactful innovation.

We are looking for a senior developer who can help lead this project.

You’ll be part of a remote team that works at a fast, agile cadence to determine the best way to help our customers learn. We don’t just want clean code, we want you to help us deliver value to the end user. You will be reporting to our Head of Learning and working directly with everyone on our small, international team including the CEO. You may need to work with and help manage a junior frontend developer to help complete this project.

We prefer a low management overhead team. So if you can work well with other engineers, manage your own tasks, keep Asana up to date, and proactively communicate challenges, we want you on our team.

You’ll need to be able to balance creating robust, test-driven code and creating quick prototypes to test out ideas with real users. So if you enjoy working in an agile, remote team, have a love for problem solving, and can handle the responsibilities described below, we want to hear from you.




• Duties & Responsibilities

  Solve for User Problems

  • You should be able to understand the requirements from the user point of view and come up with solutions to the user problem, not just fulfill the technical requirements.
  • You should proactively ask questions to clarify the requirements.

  Contribute to Business Decisions

  • You should help evaluate technical feasibility of solutions and help make build or buy decisions.
  • Sometimes the best thing is to use off-the-shelf software and not code anything.

  Write Test-Driven Code

  • You must write robust, testable code, along with unit, functional, acceptance and/or user tests to validate the use cases.
  • We don’t need 100% test coverage, but we expect every engineer to contribute to quality control when needed.

  Manage Technical Debt

  • You should write clean, well commented, efficient code so other developers can understand and work with it.
  • Sometimes refactoring is a great idea and sometimes it’s not. You should work with the product manager to evaluate the tradeoffs.

  Create Meaningful Estimates

  • Making accurate estimates is challenging. We work by estimating ranges so we can create meaningful project plans.
  • You should work with your team to make realistic estimates so we can make good product management decisions together.

  End vs. Back End

  • We are hiring for both front and back end engineers but we are looking for a senior developer who can make the primary architecture and database decisions.
  • This means you must be able to apply object-oriented analysis and design, understand the principles of web frameworks, and both use and create REST APIs for a micro-service oriented architecture.
• Technical Notes:

  The Learning Management System and coaching platform we are building will be white labeled by some of our clients. So we will be using a very modular service oriented architecture that will allow the client to replace the branding and turn some features on/off. For example, we whitelabel some of our educational games like plinkromatic and ants.

  Some of our clients will also be running the platform on their own servers so we will be building integrations with SaaS tools like Google Analytics, Mailchimp, etc. for Kromatic, but the entire system must work with zero internet access in a standalone Docker container as well.

  We are flexible with our tech stack and are not afraid to switch to a new tech stack. Currently we most commonly use:

  • Figma for prototyping
  • JavaScript / TypeScript
  • HTML
  • CSS
  • React
  • Relational databases
  • REST APIs
  • Docker
  • Heroku for continuous deployment
  • Jest for testing
  • oAuth for authentication
  • Role Based Access Control (RBAC)
  • Material UI components (3.0 just released)
  • Web Accessibility (AA standards)
  • Next.js
• Salary & Benefits
  • Competitive salary with team bonuses.
  • Complete transparency on company finances and team member salaries.
  • Benefits like health insurance and retirement scheme for US employees - comparable cash comp for those outside the US.
  • Flexible working hours - if you get your work done on time, we don’t care whenyou do it.
  • Work from anywhere. If you can coordinate with our international team, wedon’t care where you live.
  • Flexible vacation days (paid time off.)
  • Extended maternity leave.
  • Take a leave of absence - we’ll hold your job as long as possible or try and findyou a new one.
  • Virtual social events.
  • Challenging work assignments.
  • Career development opportunities
  • Make a real difference in people’s lives
• The Weird Stuff
  • We aspire to work to a set of principles - read more about Kromatic’s Principles here.
  • Our hiring process is thorough - brace yourself.
  • We are a remote, highly distributed team and it requires some work hours flexibility and odd meeting times.
  • Your roles and responsibilities will likely shift over time.
  • There is a high degree of ambiguity in this role and success is always uncertain. We want someone who is prepared for a challenge.
• Send your application to

  [email protected]