The Real Startup Book is a large, crowdsourced compilation of research and experiment inquiry methods from lean practitioners worldwide. Every method has a short description, a how-to guide, and links to additional information. This book is best used to review questions about certain business model elements, such as the customer, the value proposition, channels, relationships, and business revenue. In other words, the critical elements in product/market fit.
If you’ve ever recognized a giant gap or unanswered question in your business model and had no idea how to go about filling it, this book is for you. You may be asking:
This book will be most useful if you are familiar with concepts such as lean startup, user experience, and business model innovation. If you are managing innovation projects where the business model is partially or completely unknown, or are assisting in the management of large numbers of innovation products, this is a very helpful resource. Users of this book often have job titles like product manager, CEO of an early-stage startup, entrepreneur-in-residence, chief innovation officer, VP of innovation, accelerator manager, and lean startup/innovation coach.
Do not read this book straight through -- it is not a Step 1, Step 2, Step 3 guide to building a startup.