Ideation
Validation
Growth
Innovation Methodologies
Lean Experiment Design

The Real Startup Book

The Real Startup Book is a large, crowdsourced compilation of research and experiment inquiry methods from lean practitioners worldwide. Every method has a short description, a how-to guide, and links to additional information. This book is best used to review questions about certain business model elements, such as the customer, the value proposition, channels, relationships, and business revenue. In other words, the critical elements in product/market fit.

When to Use it

If you’ve ever recognized a giant gap or unanswered question in your business model and had no idea how to go about filling it, this book is for you. You may be asking:

  • Who are our customers?
  • What are the most important features of our product?
  • Why are people doing that with our product?
  • Will people actually pay for this?
Who Should Use It

This book will be most useful if you are familiar with concepts such as lean startup, user experience, and business model innovation. If you are managing innovation projects where the business model is partially or completely unknown, or are assisting in the management of large numbers of innovation products, this is a very helpful resource. Users of this book often have job titles like product manager, CEO of an early-stage startup, entrepreneur-in-residence, chief innovation officer, VP of innovation, accelerator manager, and lean startup/innovation coach.

How it Works

Do not read this book straight through -- it is not a Step 1, Step 2, Step 3 guide to building a startup.

  • Begin by reading the intro and index to figure out which parts of the book are relevant to you and your startup.
  • Read the relevant chapters, then reference the methods described in the remaining pages as needed.
  • Think of this book as a toolbox. It’s organized to help you find what you're looking for when you need it.
  • The index is ordered by what you’re trying to learn. Are you trying to learn about your customer? How to price your product? What will make your users come back?

Interested in the best innovative programs online?

Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.
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Programs

Team Coaching

The Team Coaching Program is a 3-month partnership with one of our experienced coaches helping your innovation team design and debrief real experiment sprints. Every lesson is applied to your actual innovation project, so progress is real and tang...
Programs

Innovation Coach Training

The Innovation Coach Training Program is an online or in-person collection of tools, frameworks, and methods for experienced innovators who want to become full-time coaches for other innovation teams.

The curriculum includes 16 interact...
Programs

Master Coach Certification

Master Coach Certification is a practical application of innovation instruction, pairing with an experienced innovation coach to co-teach real teams on their innovation projects.

Designed for anyone who wants to become a full-time inno...
Programs

Innovation Leadership

Our Innovation Leadership Program is a 12-module, on-demand program for busy executives who need to lead teams through times of uncertainty and under the constant threat of disruption.

Our coaches will help you learn how to decentraliz...