This template guides you through the four basic steps of a designing an experiment so you can generate the most useful information to make valuable decisions. Start by asking the right question, then determine your metrics, execute a plan, and understand the results.
Use this template when:
Best for beginning practitioners who just want to get started documenting their business experiments. More advanced practitioners should consider using the Learn S.M.A.R.T. template to document additional details, such as the Prediction and Fail Condition of an Evaluative Experiment. Experts often use the Learn S.M.A.R.T. template after they have mastered Learn S.I.M.P.L.E. and can apply those concepts without the reminders on the template.
Read through the template from top to bottom and fill out sections as you go. For each section, use the prompts to generate a number of ideas before deciding on what to fill out on the template.