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Lean Experiment Design

Value Proposition Comprehension Testing - How To Guide

When conversion rates on a landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, run a comprehension test. A comprehension test is a simple way to see if your marketing language is well understood by your customer. This supplementary How to Guide will show you how to run a comprehension test and interpret data using our Value Proposition Testing Comprehension Template.

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