When conversion rates on your landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, try value proposition testing. A comprehension test is a simple way to see how well your marketing language is understood by your customer. This template is for running comprehension tests and tracking results. Run it before you do a landing page test!
Use this template:
Anyone that is trying to answer the following questions:
Does the customer understand the value proposition?
How could we explain the value proposition better?
Comprehension tests are very easy to conduct. The template is broken into three sections: