Innovation Methodologies
Lean Experiment Design

Value Proposition Comprehension Test

When conversion rates on a landing page or sales page are low, sometimes it just means the page isn't well written. To improve conversion rates, run a comprehension test. A comprehension test is a simple way to see if your marketing language is well understood by your customer. This template is for running comprehension tests and tracking results. Run it before you do a landing page test!

Related resources

Interested in the best innovative programs online?

Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.
Check out all programs