A persona template to break your real and potential customer base into smaller, more useful groups. These groups are defined by various behavioral characteristics, which will help you determine which customer personas your business should focus on first.
Customer personas are an amazing tool for doing customer development. They are the clearest form of hypothesis, test, and learn For designers that translates to "think, make, do." For lean startups, it means "build, measure, learn."
Identify and sketch your persona. Write down their behaviors, demographics, needs, goals, and main problems. Give this person a name and a face.