Experiment Calculator: Estimate Sample Size for A/B Tests
Use Kromatic's free Experiment Calculator to plan sample sizes and interpret A/B test results. Avoid false conclusions from your quantitative data.
Blog
208 articles on innovation, lean startup, and entrepreneurship
Parachute Leadership: How to Stay Informed Without Derailing Your Team
Parachute leaders combine micromanagement with absentee ignorance. Learn how to stay informed, build trust, and stop derailing your team's work.
Plinkromatic Update: 3 New Lessons on Pivots, Costs & Returns
Plinkromatic adds three new lessons on pivots, costs, and calculating expected returns to help innovation leaders master portfolio decisions.
Net Present Value Formula for Innovation: When NPV Works (and Fails)
Learn when the net present value formula works for innovation projects and how to combine NPV with Monte Carlo simulations for better decisions.
Strategic Decisions Should Be Based on Evidence, Not Experience
Learn why strategic decisions in innovation should be driven by evidence, not gut instinct, and why the people closest to customers should make the calls.
Portfolio Management for Innovation: Guide Your Ant Colony to Success
Learn portfolio management by playing Ants!, a free online game where you allocate resources across core, adjacent, and transformational projects.
Speed vs Perfection in Product Experimentation: Why Iteration Wins
Learn why experiment frequency beats perfect hypotheses. Build product sense through rapid iteration, strategic intent, and consistent testing habits.
How Innovation Teams Can Contribute to ROI in Tough Times
Learn how innovation teams can drive measurable ROI through focused project briefings, customer personas, and innovation accounting practices.
Innovation Board Best Practices: How to Show Up for Your Teams
Innovation board members must prepare before meetings, stay present during them, and follow up after. Here's how to show up and respect your teams.
Innovation Experience: Why "We Tried It Before" Kills Good Ideas
Innovation experience becomes a liability when board members dismiss ideas that failed before. Learn why timing matters and how to use experience wisely.
Innovation Governance and Portfolio Management: Why Tight Budgets Help
Tighter budgets are a forcing function for better innovation governance. Learn how innovation accounting and portfolio management drive smarter decisions.
Monte Carlo Simulation for Innovation: A Practical Forecasting Guide
Learn how to build a Monte Carlo simulation that turns uncertain business assumptions into actionable forecasts with ranges and distributions.