Create a one-page business model by working through the nine basic building blocks of a viable business.
Business Model Design
This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startups seeking product/market fit and larger corporations that have already found it. Learn how to fill out a business model canvas, how to identify risk in your business, and how to prioritize your tasks based on our business assumptions.
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Who It’s For?
For teams who have a broad idea but need to go deeper. Also appropriate for teams working on a Mission Impact business model that doesn't have revenue as the main goal.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
How to create a one-page business model
How to use a business model canvas
How to catch gaps in your thinking process
How to track and report risks
How to run experiments on your assumptions
How to change the direction of your business while staying true to your vision
The difference between startup and corporate business models
Designed by Successful Entrepreneurs and Experts
Tristan Kromer
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Jon Ruark
Jon is an Innovation Coach with 17 years of Department of Defense and Intelligence Community experience. He is passionate about helping organizations become data-driven and helping entrepreneurs figure out where to start. Jon is an expert in hypothesis testing, business experimentation, innovation accounting, and MVP development.
Kenny Nguyen
Kenny helps run the daily operations at Kromatic. Driven by his practice of continuous improvement, he has used his experience in product development and marketing to help create training programs throughout North America, Europe, and Asia.
Testimonials
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Customizable Curriculum
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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Book a 15-minute chat to learn how our workshops can help your project.
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