Focus on the Customer: The customer is our North Star.
Focus on customer needs and work backwards from there.
Do what is best for the customer even if that isn’t the best thing for the company.
Integrity and Communication: We win by saying what we mean, doing what we say, and trusting each other to do the same.
We speak our truth, even when it’s uncomfortable.
We assume good intent but don’t hesitate to call out bias or injustice.
We ask questions when we don’t understand.
We simplify the complex. We strive for clarity and brevity to explain complex topics, but can dive into the details when needed.
We can disagree and still love each other.
Complete Responsibility: We take responsibility for execution, metrics, and iteration. Nothing falls through the cracks.
There are no excuses. If something has to get done, it gets done.
We take responsibility. We don’t say “Not my job.” We are responsible for our outcomes. If someone else is struggling, it’s our job to help.
We are transparent and own our mistakes. We like to be the first person to call out our own errors.
Excellence in Execution: We do the work.
We constantly improve. We run retrospectives and root cause analyses, and continuously hold ourselves to a higher standard.
We are resourceful and work with what we have. We strive to produce high quality, detailed work, even with low quality materials. We can disarm a bomb with a swiss army knife and duct tape.
We can zoom in and zoom out. We know the details of the work and we’re not afraid to get our hands dirty. We also can take a step back and make sure that our work is aligned with our team, the company, and our customers.
We deliver results. We do whatever it takes to get the right outcome for our customers and our company.
Fast, Data-Driven Decisions: We make the best decisions possible with the information currently available.
We don’t wait for approval. The person who has the most information should make the decision. If there is a mistake, we will own it.
If a decision is reversible, we prefer speed to precision. But we still look at the data.
We seek diverse perspectives and work to challenge our own beliefs.
We run experiments to inform our decisions. Where we disagree, data settles the discussion.
We commit to team decisions. Once a decision is made, we execute flawlessly, even if we disagree.