Make quick progress on eliminating risks by using these simple tricks to focus your experiments.
S.I.M.P.L.E. Experiment Design
Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced innovators focus on their critical risks. The simpler the experiments are, the faster they are to run and gather valuable data.
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Who It’s For?
For innovators working on an innovation project who want to test a risky assumption, or executives who want to make better resource-allocation decisions.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
How to design basic experiments or research using an experiment template
How the Build-Measure-Learn cycle can be translated into effective experiment design
How to frame your experiments and research as questions
How to identify the information you need to answer that question
How to create multiple alternatives to gather your data
How to document experiment results
Designed by Successful Entrepreneurs and Experts
Tristan Kromer
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Jon Ruark
Jon is an Innovation Coach with 17 years of Department of Defense and Intelligence Community experience. He is passionate about helping organizations become data-driven and helping entrepreneurs figure out where to start. Jon is an expert in hypothesis testing, business experimentation, innovation accounting, and MVP development.
Manuel Guerrera
Manuel works with Fortune 500 companies as well as small startups in different industries and regions using the mindset and principles of Lean Startup, Design Thinking and Business Model Innovation to help leaders and project teams to change, transform or improve the way they do business.
Testimonials
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Running Better Experiments
Gain confidence that you're running the right kind of tests in this five-week series of live sessions and online exercises. Refine your experiment process to reduce bias, uncover actionable results, and define clear next steps.
Customizable Curriculum
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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