Running Better Experiments
- Popular
- 5 Weeks
- 4 Modules
- Online & In-person
Gain confidence that you're running the right kind of tests in this five-week series of live sessions and online exercises. Refine your experiment process to reduce bias, uncover actionable results, and define clear next steps.
"This was the first time I finished online training and had good value that I could really use and apply. We’d had a hard time acquiring potential customers, but experimenting gave us a really good conversion rate in the end."
- Simon Laubscher, Senior Innovation Partner, Maersk Drilling
Practical Training for Innovation Teams
By innovators, for innovators
Our interactive program pairs you with a master coach to help you identify the practical metrics needed to make data-driven decisions. You will:- Identify the biggest risks in your innovation project
- Draft real experiments for your real innovation project and get real answers
- Define the data you need to collect to reach your learning goal
- Run experiments in weeks, not months
- Define clear, data-based next steps for your project
Outcome:
You’ll take home a prioritized list of project assumptions and a backlog of rapid experiments to test your business idea.
Make Real Progress
Each week you will commit to 3 hours of self-study sessions and 2 hours of interactive work with your coaches and peer group to turn theory into practice, making real progress on your innovation project.
Taught by Innovators
Our innovation coaches are experienced entrepreneurs and corporate innovators that have worked with dozens of accelerators and coached across 30+ industries. In addition to weekly sessions, we are always available online to answer any questions about your project.
5-week Curriculum
Week 1
Kickoff
Week 2
Business Model Risk Prioritization
Week 3
S.I.M.P.L.E. Experiment Design
Week 4
Experiment Types: The Real Startup Book
Week 5
S.M.A.R.T. Experiment Design
Your coaches
Jon Ruark
Innovation coach with 17 years of Department of Defense and Intelligence Community experience. I am passionate about helping organizations become data-driven and helping entrepreneurs figure out where to start. I am a Systems Engineer turned lean startup coach that understands government policy, acquisition, and regulations and how to apply lean techniques to them. Agile engineering coach with SAFe certifications. Expert in hypothesis testing, business experimentation, innovation accounting, and MVP development.
Tristan Kromer
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue. (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn) Tristan has worked with over 17 technology accelerator programs and ecosystem programs such as Innovation Norway, Vinnova (Sweden), Enterprise Ireland, NEST’up (Belgium), StartSmart (Estonia) and the Innovation Partnership Program (Vietnam-Finland) With his remaining hours, Tristan volunteers his time with early stage startups and blogs at GrasshopperHerder.com.
Frequently Asked Questions
The retail price of Running Better Experiments program is $1,495 for five weeks. However, there are discounts for early bird purchasing, non-profit companies, early stage startups, case study participants, and more. You can download our pricing brochure here. Please contact us for additional information.
We have discounts for early stage startups, nonprofits, and anyone willing to participate in a case study of their experience. We also offer a 30% discount for teams of 3 or more. You can download our pricing brochure here. Please contact us for additional information.
We hold this program every two months in multiple time zones. Please contact us if you'd like to reserve a future seat. We can also create a private, customized schedule for your organization.
We limit our programs to 20 participants to ensure our coaches can provide focused attention on your project. In addition to the weekly, 2-hour interactive session with our coaches, they are available throughout the week for email and office hour support.
You will have the best experience with this program if you use a real project that you are working on. However, we can work with you to create a sample project if you do not have one. The ideal project to work on is one where: 1) you have identified risky assumptions or hypotheses that would impact your business, 2) there are questions in your business model you don’t know how to answer and 3) you don’t know how to get the data to answer your questions or de-risk your business.
You do not need to share company secrets to get feedback. No direct competitors will be allowed in the same group, and you can request private feedback from the facilitator under NDA if needed.
Our program covers both financial and mission-impact models, using innovation principles, methods, and tools that teach you to be a better decision-maker whether you are for-profit, non-profit, or an impact-driven government agency.
Some basic knowledge of lean startup and user experience are strongly recommended for this program. You should have ideally identified several areas of your business model that are uncertain or unknown. Those are the areas which you will design experiments to find data. It is also helpful, but not necessary, to have a Business Model Canvas or Mission Impact Canvas for your innovation project.