Develop a customer persona to help you build deep empathy with your customer.

Customer Personas

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this workshop, we learn how to identify early customers through segmentation and customer personas.

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trusted by industry

Designed by Successful Entrepreneurs and Experts

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Who It’s For?

For teams working on B2C projects who need to identify their assumptions about their customer and generate a single customer archetype to find their early adopter segment and help structure their discovery interviews.

How It Works

Ideation|Validation|Workshops

Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.

Real Projects

Get individual feedback on your real projects.

Focused Guidance

Develop new skills with a small cohort and direct coaching.

Interactive Sessions

Run live exercises with an expert coach during our weekly sessions.

Materials & Frameworks

Get self-study learning materials and frameworks.

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What You Learn

The main elements of a customer persona

How to generate personas for your projects

How to identify who you should recruit for customer discovery interviews

How to identify early adopter customer segments

" Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast. "

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Ryan Bruels

Vice President of Engineering
Knock

" Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material. "

"

Kathryn Haydon

Innovation Strategist
Sparkitivity

" It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results. "

"

Kyle Smith

Ignite Manager, Lean Innovation
American Family Insurance

" Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly. "

"

Brendan Sheehan

Chief Financial Officer
CBUSA

" Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation. "

"

James Bryce Smith

Founder
Magnetize

A Complete Curriculum

Each workshop is only part of the journey. Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.

This workshop is in these programs

Practical Training for Innovation Teams

Get to Know Your Customers

Online & In-person

Are you trying to uncover your customer's pain points? This three-week workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your a...

Practical Training for Innovation Teams

Get to Know Your Customers

3 weeks

2 Modules

Online & In-person

Are you trying to uncover your customer's pain points? This three-week workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your audience.

Program Details

Get into new markets with new products.

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