Get to Know Your Customers

Are you trying to uncover your customer's pain points? This workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your audience.

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Real Projects

Get individual feedback on
your real projects at your job.

Focused Teaching

Get 2-4 hours of focused
teaching on a specific skill.

Interactive Sessions

You will interact with the
facilitator and the other
attendees to run exercises.

Materials & Frameworks

Get self-paced learning
materials and frameworks.

Who It's For

Innovators looking to refocus and center their customers to inform their solution and provide the value the customer is looking for in a package they will understand.

How It Works

This six-week curriculum includes 4 hours of live sessions and 12 hours of online material and exercises. Participants can work on their own, real-world projects. Each participant will prepare for and hold customer interviews, strategize their ideal customer relationships, and develop value propositions with real customer input.

What You Learn

You'll cover the basics of executing and extracting value from customer interviews. Then you'll explore how to cultivate mutually beneficial relationships with your customers. Finally, you'll create value propositions that speak to your customers and practice testing them to get fast, direct feedback.

What You Get


Self-paced & flexible

Interactive online modules

Remote facilitation


Step by step guides and instructions

Helpful templates and tools

Lessons applied to actual projects


Side-by-side learning with experienced innovators

World-class coaches with real experience

A certificate of completion

3 Modules

in this program
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