Learn how to generate rich insights about your business model just by talking to your customers.

Customer Discovery & Debriefing

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive online workshop teaches all you need to know to get out of the building and start talking to your customers. By doing customer discovery, you will understand your customer needs, goals, pains, and aspirations in order to build the right product.
Add to queue Learn More Now
trusted by industry

Designed by Successful Entrepreneurs and Experts

Add to queue Learn More Now
Who It’s For?

For innovators learning the discovery process and holding conversations with potential early adopters. Useful for early-stage projects that need customer discovery interviews to validate the customer's needs and goals.

How It Works
Ideation|Validation|Workshops
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
Add to queue Learn More Now
What You Learn

" Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast. "
"
Ryan Bruels
Vice President of Engineering
Knock
" Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material. "
"
Kathryn Haydon
Innovation Strategist
Sparkitivity
" It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results. "
"
Kyle Smith
Ignite Manager, Lean Innovation
American Family Insurance
" Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly. "
"
Brendan Sheehan
Chief Financial Officer
CBUSA
" Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation. "
"
James Bryce Smith
Founder
Magnetize
A Complete Curriculum
Each workshop is only part of the journey. Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.
This workshop is in these programs
Practical Training for Innovation Teams

Get to Know Your Customers

3 weeks
2 Modules
Online & In-person
Are you trying to uncover your customer's pain points? This three-week workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your a...
Practical Training for Innovation Teams
Get to Know Your Customers
3 weeks
2 Modules
Online & In-person
Are you trying to uncover your customer's pain points? This three-week workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your audience.
Program Details

Get into new markets with new products.
More questions or interested in
scheduling a private session?
Chat with our innovation experts.
I'd like to contact you to discuss...
Write your message here
Or