How to Do Customer Discovery: Practice Shutting Up and Listening
The hardest part of customer discovery is shutting up. Learn an unconventional way to build your listening muscle and stop biasing customer responses.
Blog
210 articles on innovation, lean startup, and entrepreneurship
Evaluative Research: Why Talking to Customers Isn't Enough
Evaluative research means listening, not guiding. Learn the interview technique that revealed critical product gaps six reviewers missed.
Principles of Management: Controlled Burns and Firebreaks
Stop firefighting and fix root causes. Learn how controlled burns and firebreaks can improve hiring, product/market fit, and startup survival.
Innovation Investment: Why Bad Economies Are Prime Time for Startups
Recessions create ideal startup conditions—better co-founders, weaker competition, and forced focus. Learn why innovation investment thrives in downturns.
Strategic Options: The Missing Piece in Lean Startup Thinking
MVP and pivoting reduce execution risk, but they don't help you choose what to build. Learn why evaluating strategic options before coding matters.
Startup Team Building: Why Team/Market Fit Beats Market Alone
Team/market fit matters more than product/market fit for most founders. Learn why the right startup team will find the right market on its own.