Value Proposition & Comprehension Testing

Make sure customers understand your solution and actually want it before spending time and money on building it.

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they won't buy it. In this module, we learn about the different tasks involved in creating a value proposition design.

Contact Us

This workshop is part of our coaching program Team Coaching

“I loved Kromatic's Workshop. Great inspiration!”

Guy Van Wijmeeersch
Director Innovation & Design Thinking, Barco

“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.

Contact Us

This workshop is part of our coaching program Team Coaching

Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

Value Proposition & Comprehension Testing

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they won't buy it. In this module, we learn about the different tasks involved in creating a value proposition design.

Contact Us

This workshop is part of our coaching program Team Coaching