Make sure customers understand your solution and actually want it before spending time and money building it.

Value Proposition & Comprehension Testing

Creating a compelling product or service starts with your value proposition design. If a customer can't understand what's being sold, they won't buy it. This workshop lays out the different tasks involved in value proposition design, and how to avoid common mistakes that kill projects before they even get started.
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trusted by industry

Designed by Successful Entrepreneurs and Experts

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Who It’s For?

For innovator teams designing a landing page, starting a crowdfunding campaign, or making a sales call.

How It Works
Validation|Workshops
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects at your job.
Focused Teaching
Get 2-4 hours of focused teaching on a specific skill.
Interactive Sessions
You will interact with the facilitator and the other attendees to run exercises.
Materials & Frameworks
Get self-paced learning materials and frameworks.
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What You Learn

" Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast. "
"
Ryan Bruels
Vice President of Engineering
Knock
" Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material. "
"
Kathryn Haydon
Innovation Strategist
Sparkitivity
" It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results. "
"
Kyle Smith
Ignite Manager, Lean Innovation
American Family Insurance
" Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly. "
"
Brendan Sheehan
Chief Financial Officer
CBUSA
" Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation. "
"
James Bryce Smith
Founder
Magnetize
A Complete Curriculum
Each workshop is only part of the journey. Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.
This workshop is in these programs
For Innovators Who Want to Coach or Consult

Innovation Coach Training

4 Months
16 Modules
Online & In-person
An online or in-person program designed with 16 interactive workshops of tools, frameworks, and techniques for experienced innovators who want to become full-time coaches for other innovation teams.

Get to Know Your Customers

6 weeks
3 Modules
Online & In-person
Are you trying to uncover your customer's pain points? This workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your audience.
For Innovators Who Want to Coach or Consult
Innovation Coach Training
4 Months
16 Modules
Online & In-person
An online or in-person program designed with 16 interactive workshops of tools, frameworks, and techniques for experienced innovators who want to become full-time coaches for other innovation teams.
Program Details
Get to Know Your Customers
6 weeks
3 Modules
Online & In-person
Are you trying to uncover your customer's pain points? This workshop shows you how to get maximum value from interviews, cultivate mutually beneficial relationships with your customers, and create value propositions that speak to your audience.
Program Details
Get into new markets with new products.
Chat with our innovation experts.
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