Understanding Needs with Discovery Interviews
Regardless of which business environment, the skill of conducting effective discovery interviews is invaluable. These interviews help uncover deep insights about customer needs, preferences, and frustrations, directly influencing product development, marketing strategies, and overall business success.
By mastering this skill, professionals can:
- Identify Hidden Customer Pain Points: Understand what truly matters to your customers beyond surface-level desires.
- Drive Solution Innovation: Shape products or services that directly respond to the real and articulated needs of your market.
- Enhance Customer Satisfaction and Loyalty: By delivering solutions that resonate deeply with target audiences.
Through open-ended yet structured inquiry, discovery interviews empower you to navigate complex customer landscapes, turning conversations into actionable insights and competitive advantages.
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Who It’s For?
This skill is essential for anyone involved in product development, customer experience, or market research. It's particularly beneficial for:
- Product Managers striving to align their offerings more closely with market demands.
- UX/UI and Service Designers seeking to base their designs on real user feedback.
- Marketing Professionals aiming to craft messages that resonate with their audience's core needs.
- Entrepreneurs and Startups who need to validate their business ideas and refine their market strategies.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
By learning how to conduct discovery interviews, you gain a robust toolkit for market and customer analysis that includes:
- Effective Questioning Techniques: Learn how to ask open-ended questions that elicit comprehensive, insightful responses.
- Active Listening Skills: Develop the ability to hear and interpret the underlying messages in customer responses.
- Data Generation Strategy: Guide conversations to harvest the actionable business insights that answer your most pressing market questions.
These skills will not only improve your ability to gather critical data but also enhance your capacity to influence product or service strategies and customer experience positively.
Designed by Successful Entrepreneurs and Experts
Tristan Kromer
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Megan Wilder
Megan is an Innovation Coach and Process Designer. She brings ten years of experience in project management and consulting - analyzing data, solving problems, and communicating with stakeholders. Her key strengths lie in providing design solutions that balance both the business and user needs.
Testimonials
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Customizable Curriculum
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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