Learn how to find your early adopters through experiments with a variety of marketing channels
Marketing Channel Development
Once you've validated your customer segment, you'll need to build a business model that targets those customers. This workshop helps you scale your business by designing experiments around marketing channels to communicate your value proposition and optimize your marketing efforts.
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Who It’s For?
For innovation teams who are looking to scale their customer acquisition and experimentation from a validated customer segment, to early adopters, to a larger and larger customer base.
How It Works
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
What You Learn
How to design experiments that explore and validate marketing channels
How to identify dependencies inherent in marketing experiments
How to communicate a comprehension-tested value proposition to your customer segment
How to scale your customer base
How to prioritize your channel options
How to use customer personas to generate channel hypotheses
Designed by Successful Entrepreneurs and Experts
Nic Werner
Nic enjoys taking solid core products and expanding into the adjacent opportunities. He champions user-centered design, coaches junior PMs in core skills, and boosts senior PMs with their goals. Nic has been working for over a decade as a serial entrepreneur and consultant to Fortune 500 firms.
Tristan Kromer
Tristan Kromer works with innovation teams and leaders to create amazing products and build startup ecosystems. He has worked with companies from early stage startups with zero revenue to enterprise companies with >$1B USD revenue (Unilever, Swisscom, Salesforce, Fujitsu, LinkedIn).
Nick Noreña
Nick Noreña is an innovation coach based out of Berkeley, California, who has spent the last 10 years working in the startup and corporate innovation space. He has worked with over 100 project teams and businesses as a coach, educator, and entrepreneur. Nick specializes in helping early stage startup or corporate teams validate their business ideas.
Testimonials
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Ryan Bruels, Vice President of Engineering, Knock
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
Kathryn Haydon, Innovation Strategist, Sparkitivity
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Kyle Smith, Senior Manager, American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Brendan Sheehan, Chief Financial Officer, CBUSA
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith, Founder, Magnetize
This workshop is part of these programs
Customizable Curriculum
Each workshop is a component of the greater innovation library. Programs can be curated to include all the workshops you need to make real progress and show impactful results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our library will give you the tools and skills to succeed.
Send us a message below if you are interested in creating your own curriculum.
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Book a 15-minute chat to learn how our workshops can help your project.
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