Marketing Channel Development

Learn how to rapidly find your early adopters through experiments.

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“I loved Kromatic's Workshop. Great inspiration!”

Guy Van Wijmeeersch
Director Innovation & Design Thinking, Barco

“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.

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Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

Marketing Channel Development

How does a company acquire effective sales channels and use them to scale sales & marketing? In this section we will discuss the different ways of scaling a business that has found Product/Market Fit. We will learn how to build a business around a validated customer segment and how to develop distribution channels. We will design experiments around these channels to determine the most effective way to get your product into your customers’ hands. Finally, we’ll learn how to optimize your channels in order to get the most out of your marketing efforts.

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