Organizations that invest a lot of money into innovation projects are often disappointed with the results. The projects seems misaligned with the strategy, but there often isn't a strategy to begin with. Even when there is, most team members can't even understand it. Without that strategy, innovation projects will not be aligned and great ideas may wind up being orphaned from their organizations when potential sponsors ignore disruptive ideas that would upset the status quo. Ideally use this module before investing in innovation and to rework strategy on a regular cadence as new information becomes available.