Customer Segmentation for Complex Sales (B2B)

Understand the different roles people play in complex sales and how tools like customer personas can be used to identify early adopters and early risks.

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Users can turn a longshot into a win. Learn the basics of Value Proposition design, and how to adapt them to the complex sales of a B2B environment.

Contact Us

This workshop is part of our coaching program Innovation Coach Training

“I loved Kromatic's Workshop. Great inspiration!”

Guy Van Wijmeeersch
Director Innovation & Design Thinking, Barco

“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.

Contact Us

This workshop is part of our coaching program Innovation Coach Training

Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

Customer Segmentation for Complex Sales (B2B)

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Users can turn a longshot into a win. Learn the basics of value proposition design and how to adapt them to the complex sales of a B2B environment.

Contact Us

This workshop is part of our coaching program Innovation Coach Training