Break down a complex sales process into smaller steps suitable for experimentation.
Complex (B2B) Sales Mapping
Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and complex bidding practices make applying rapid prototyping and lean startup a challenge. This workshop examines ways to break long sales cycles into smaller, more discrete elements that are optimized for complex sales mapping and easier to experiment with.
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Get individual feedback on your real projects at your job.
Get 2-4 hours of focused teaching on a specific skill.
You will interact with the facilitator and the other attendees to run exercises.
How to convert a sales funnel into a spreadsheet CRM
How to create a complex sales map that another participant can successfully interpret
How to distinguish value propositions for different buyer types
Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.
Vice President of Engineering
Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material.
It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results.
Ignite Manager, Lean Innovation
American Family Insurance
Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly.
Chief Financial Officer
Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation.
James Bryce Smith
A Complete Curriculum
Each workshop is only part of the journey. Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.