Workshops

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling t...

All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and pr...

Why don't stage gates work? Why doesn't spending more money on R&D lead to more innovation? How can I drag my company into the future? ...

At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal...

When talented people come together with a well-defined vision, mindset, and commitment level, they are much more likely to work together ...

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designin...

Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then m...

Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The ...

After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This mod...

All ecosystems are different, and blindly copying another company’s model can lead to disaster. Each company must take its strengths and ...

What’s the most effective way to teach a specific skill or lesson? How much theory should be taught vs hands-on lessons? Using a topic...

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative d...

Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and comp...

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what...

Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is o...

Define a vision for the future, a path to get there, and effective watchtowers to see when disruption is coming. This module puts your co...

How can startup culture be maintained when growing the company? How can existing companies bring startup culture into their teams? Maint...

This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startup...

This module goes into the softer side of coaching, with a focus on familiarizing you with facilitation techniques, understanding differen...

Every entrepreneur needs to understand how to create a basic financial model of their business. This module teaches you the most importan...

Learn the dos and don'ts of running surveys to avoid asking bad questions that will lead your product down the wrong path.

Innovation Ecosystems are complex, and they challenge some of the traditional models of R&D and innovation. A holistic view of how cultur...

The customer discovery skills you’ve learned so far won’t close a sale. At some point, active listening and discovery of a customer’s pro...

How does a company acquire effective sales channels and use them to scale sales & marketing? In this module we will discuss the differ...

How can an innovation project avoid typical political hurdles of large companies? We will discuss how different cultures, industry dom...

Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will lea...

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecesso...

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, ...

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiment...

Knowing the work that needs to be done on an innovation project is one thing. Knowing how to actually get it done is another. This module...

Become a better leader by identifying habits that work and don’t work in startup environments. This module helps you identify your own ba...

Early adopter customers are hard to find, but crucial to the success of an entrepreneur's product. A simple follow-up can build relations...