Workshops

Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then measure it. This work...

All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and prioritize risks with ...

Every entrepreneur needs to understand how to create a basic financial model of their business. This module teaches you the most important elements to model ...

Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced practitioners focus on their critical risks. The ...

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conduct...

After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This module helps navigate t...

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners n...

Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will learn how to recognize ...

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they ...

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive ...

Surveys are some of the best and worst tools for an innovator. They are great when you can collect valuable quantitative data (such as market size) very quic...

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Use...

The customer discovery skills you’ve learned so far won’t close a sale. At some point, active listening and discovery of a customer’s problems must result in...

Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and complex bidding practice...

Early adopter customers are hard to find, but crucial to the success of an entrepreneur's product. A simple follow-up can build relationships and community a...

This module goes into the softer side of coaching, with a focus on familiarizing you with facilitation techniques, understanding different team makeups, and ...

Using a topic of your choosing, you will construct exercises to demonstrate effective teaching towards an objective and key result. Participants will learn t...

Knowing the work that needs to be done on an innovation project is one thing. Knowing how to actually get it done is another. This module walks you through h...

How does a company acquire effective sales channels and use them to scale sales & marketing? In this module we will discuss the different ways of scaling ...

How can startup culture be maintained when growing the company? How can existing companies bring startup culture into their teams? Maintaining an innovative ...

Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The goal in both cases i...

How can an innovation project succeed when teams are working half time on the project? In short, they can’t (or it’s at least very very difficult!). Parti...

How can an innovation project avoid typical political hurdles of large companies? ifferent cultures, industry domains, and companies contain groups and i...

Become a better leader by identifying habits that work and don’t work in startup environments. This module helps you identify your own bad leadership habits ...

Innovation Ecosystems are complex, and they challenge some of the traditional models of R&D and innovation. A holistic view of how culture, people, and proce...

All ecosystems are different, and blindly copying another company’s model can lead to disaster. Each company must take its strengths and weaknesses into acco...

Why don't stage gates work? Why doesn't spending more money on R&D lead to more innovation? How can I drag my company into the future? This module dives i...

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecessor, Agile Software De...

Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is obvious to you isn't ...

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. N...

This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startups seeking product/ma...

Define a vision for the future, a path to get there, and effective watchtowers to see when disruption is coming. This module puts your company on the path to...

At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal investment board at...