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Setting Personal & Team Goals
Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then measure it. This work...
Business Model Risk Prioritization
All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and prioritize risks with ...
Financial (and Mission Impact) Modeling
Every entrepreneur needs to understand how to create a basic financial model of their business. This module teaches you the most important elements to model ...
S.I.M.P.L.E. Experiment Design
Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced practitioners focus on their critical risks. The ...
S.M.A.R.T. Experiment Design
Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conduct...
Experiment Types: The Real Startup Book
After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This module helps navigate t...
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Storyboarding & Metrics
Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners n...
Practical Statistics for Quantitative Experiments
Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will learn how to recognize ...
Value Proposition & Comprehension Testing
Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they ...
Customer Discovery & Debriefing
There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive ...
Effective Survey Design
Surveys are some of the best and worst tools for an innovator. They are great when you can collect valuable quantitative data (such as market size) very quic...
Customer Segmentation for Complex Sales (B2B)
Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Use...
Complex Sales Calls
The customer discovery skills you’ve learned so far won’t close a sale. At some point, active listening and discovery of a customer’s problems must result in...
Complex (B2B) Sales Mapping
Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and complex bidding practice...
Early adopter customers are hard to find, but crucial to the success of an entrepreneur's product. A simple follow-up can build relationships and community a...
Coaching Mindset & Facilitation Techniques
This module goes into the softer side of coaching, with a focus on familiarizing you with facilitation techniques, understanding different team makeups, and ...
Creating Effective Exercises
Using a topic of your choosing, you will construct exercises to demonstrate effective teaching towards an objective and key result. Participants will learn t...
Knowing the work that needs to be done on an innovation project is one thing. Knowing how to actually get it done is another. This module walks you through h...
Marketing Channel Development
How does a company acquire effective sales channels and use them to scale sales & marketing? In this module we will discuss the different ways of scaling ...
Innovation Culture & Group Behavior
How can startup culture be maintained when growing the company? How can existing companies bring startup culture into their teams? Maintaining an innovative ...
Project Management & Roadmapping
Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The goal in both cases i...
How can an innovation project succeed when teams are working half time on the project? In short, they can’t (or it’s at least very very difficult!). Parti...
How can an innovation project avoid typical political hurdles of large companies? ifferent cultures, industry domains, and companies contain groups and i...
Become a better leader by identifying habits that work and don’t work in startup environments. This module helps you identify your own bad leadership habits ...
Innovation Ecosystem Triage
Innovation Ecosystems are complex, and they challenge some of the traditional models of R&D and innovation. A holistic view of how culture, people, and proce...
Innovation Ecosystem Design & Metrics
All ecosystems are different, and blindly copying another company’s model can lead to disaster. Each company must take its strengths and weaknesses into acco...
Innovation and Portfolio Management
Why don't stage gates work? Why doesn't spending more money on R&D lead to more innovation? How can I drag my company into the future? This module dives i...
Lean, Agile, & UX Principles
Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecessor, Agile Software De...
Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is obvious to you isn't ...
Customer Segmentation for Simple Sales (B2C)
Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. N...
Business Model Design
This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startups seeking product/ma...
Define a vision for the future, a path to get there, and effective watchtowers to see when disruption is coming. This module puts your company on the path to...
Pitching Innovation Projects
At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal investment board at...
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Higher Education - "We train individuals, not corporations, in skills such as entrepreneurship."
Startup Accelerator - "We invest and support startups, not corporate teams."
Government - "We work directly for the government or a closely related, government supported NGO or non-profit."
Consultancy - "We support our clients as an external party including providing training."
Running Business - "We are an existing business operating several years with a stable business model at scale."
Scaling Startup - "We have some product/market fit and are growing."
Early Stage Startup - "We're searching for product/market fit."
Other - "I don't fit any of the given options."
Coach, Consultant, or Mentor - "I support innovation teams but am not a team member."
Innovation Manager - "I manage several innovation teams." (e.g. Accelerator Manager, VP of Innovation, or Head of Product)
Team Leader - "I run an innovation project." (e.g. product or brand manager)
Team Member - "I am working on an innovation project."
Business Sponsor - "I fund innovation projects." (e.g. Business Unit Manager, CIO, CFO)
Other - "I don't fit any of the above options."
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