Workshops

Workshop

Setting Personal & Team Goals

Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then measure it. This work...
Workshop

Business Model Risk Prioritization

All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and prioritize risks with ...
Workshop

Financial (and Mission Impact) Modeling

Every entrepreneur needs to understand how to create a basic financial model of their business. This module teaches you the most important elements to model ...
Workshop

S.I.M.P.L.E. Experiment Design

Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced practitioners focus on their critical risks. The ...
Workshop

S.M.A.R.T. Experiment Design

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conduct...
Workshop

Experiment Types: The Real Startup Book

After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This module helps navigate t...
For Innovators Who Want to Coach or Consult
Innovation Coach Training
4 Months
16 Modules
Online & In-person
An online or in-person program designed with 16 interactive workshops of tools, frameworks, and techniques for experienced innovators who want to become full-time coaches for other innovation teams.
Program Details
Workshop

Storyboarding & Metrics

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners n...
Workshop

Practical Statistics for Quantitative Experiments

Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will learn how to recognize ...
Workshop

Value Proposition & Comprehension Testing

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they ...
Workshop

Customer Discovery & Debriefing

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive ...
Workshop

Effective Survey Design

Surveys are some of the best and worst tools for an innovator. They are great when you can collect valuable quantitative data (such as market size) very quic...
Workshop

Customer Segmentation for Complex Sales (B2B)

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Use...
For Developing Coaches and Consultants
Master Coach Certification
3-6 Months
Online & In-person
A practical application of innovation instruction, achieving Master Coach certification by co-teaching real teams with an experienced innovation coach.
Program Details
Workshop

Complex Sales Calls

The customer discovery skills you’ve learned so far won’t close a sale. At some point, active listening and discovery of a customer’s problems must result in...
Workshop

Complex (B2B) Sales Mapping

Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and complex bidding practice...
Workshop

Customer Relationships

Early adopter customers are hard to find, but crucial to the success of an entrepreneur's product. A simple follow-up can build relationships and community a...
Workshop

Coaching Mindset & Facilitation Techniques

This module goes into the softer side of coaching, with a focus on familiarizing you with facilitation techniques, understanding different team makeups, and ...
Workshop

Creating Effective Exercises

Using a topic of your choosing, you will construct exercises to demonstrate effective teaching towards an objective and key result. Participants will learn t...
Workshop

Marketing Channel Development

How does a company acquire effective sales channels and use them to scale sales & marketing? In this module we will discuss the different ways of scaling ...
For Innovation Project Leaders
Innovation Accounting
4 Weeks
4 Modules
Online & In-person
Startups can quantify their chances of success on day zero. This four-week course shows you how to turn qualitative data and educated guesses into a hypothesis-driven financial model that will define your innovation experiments for you.
Program Details
Workshop

Team Accountability

Knowing the work that needs to be done on an innovation project is one thing. Knowing how to actually get it done is another. This module walks you through h...
Workshop

Innovation Culture & Group Behavior

How can startup culture be maintained when growing the company? How can existing companies bring startup culture into their teams? Maintaining an innovative ...
Workshop

Project Management & Roadmapping

Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The goal in both cases i...
Workshop

Building Teams

How can an innovation project succeed when teams are working half time on the project? In short, they can’t (or it’s at least very very difficult!). Parti...
Workshop

Stakeholder Management

How can an innovation project avoid typical political hurdles of large companies? ifferent cultures, industry domains, and companies contain groups and i...
Workshop

Leadership Habits

Become a better leader by identifying habits that work and don’t work in startup environments. This module helps you identify your own bad leadership habits ...
Running Better Experiments
4 weeks
3 Modules
Online & In-person
Four weeks to running better experiments. Gain confidence that you're running the right kind of test.
Program Details
Workshop

Innovation Ecosystem Triage

Innovation Ecosystems are complex, and they challenge some of the traditional models of R&D and innovation. A holistic view of how culture, people, and proce...
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Innovation Ecosystem Design & Metrics

All ecosystems are different, and blindly copying another company’s model can lead to disaster. Each company must take its strengths and weaknesses into acco...
Workshop

Innovation and Portfolio Management

Why don't stage gates work? Why doesn't spending more money on R&D lead to more innovation? How can I drag my company into the future? This module dives i...
Workshop

Business Model Design

This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startups seeking product/ma...
Workshop

Measuring Product / Market Fit

Math. You may not like it, but you'll need it to build a real business. Statistics can be intimidating, but using basic tools and templates you can identify ...
Workshop

Customer Segmentation for Simple Sales (B2C)

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. N...
Workshop

Innovation Strategy

Define a vision for the future, a path to get there, and effective watchtowers to see when disruption is coming. This module puts your company on the path to...
Workshop

Lean, Agile, & UX Principles

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecessor, Agile Software De...
Workshop

Pitching Innovation Projects

At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal investment board at...
Workshop

Usability Testing

Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is obvious to you isn't ...
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