Workshops

Workshop

Customer Personas

Create a shared asset your entire team can use to build empathy with the customer whose problem you are trying to solve.
Workshop

Setting Personal & Team Goals

Goal setting is an important step before any major journey.
Workshop

Business Model Risk Prioritization

All innovation projects come with risks, and successful businesses know how to navigate them. This workshop covers how to brainstorm and prioritize risks wit...
Workshop

Financial (and Mission Impact) Modeling

Every entrepreneur needs to understand how to create a basic financial model of their business.
Workshop

S.I.M.P.L.E. Experiment Design

Getting started with rapid experimentation can be daunting, but a few simple tricks will help even advanced practitioners focus on their critical risks. The ...
Workshop

S.M.A.R.T. Experiment Design

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conduct...
Running Better Experiments
5 weeks
4 Modules
Online & In-person
Gain confidence that you're running the right kind of tests in this five-week series of live sessions and online exercises. Refine your experiment process to reduce bias, uncover actionable results, and define clear next steps.
Program Details
Workshop

Experiment Types: The Real Startup Book

After identifying a clear business question, we need to identify the right method to gather the data that will answer that question.
Workshop

Storyboarding & Metrics

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners n...
Workshop

Practical Statistics for Quantitative Experiments

Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will learn how to recognize ...
Workshop

Value Proposition & Comprehension Testing

Creating a compelling product or service starts with your value proposition design.
Workshop

Customer Discovery & Debriefing

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive ...
Workshop

Effective Survey Design

Surveys are one of the best tools for an innovator -- and one of the worst.
Workshop

Customer Segmentation for Complex Sales (B2B)

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Use...
Workshop

Complex Sales Calls

The customer discovery skills you’ve learned so far won’t close a sale. At some point, active listening and discovery of a customer’s problems must result in...
Workshop

Complex (B2B) Sales Mapping

Complex sales with multiple stakeholders is far more complicated than simple sales for a consumer application. Long sales cycles and complex bidding practice...
Workshop

Customer Relationships

Early adopter customers are hard to find, but crucial to the success of an entrepreneur's product. A simple follow-up can build relationships and community a...
Workshop

Coaching Mindset & Facilitation Techniques

Discover facilitation techniques, understand different team makeups, and learn how to get the most out of your teams. Using tools like our Business Model Can...
Workshop

Creating Effective Exercises

Innovation coaches are often part of a facilitation team teaching new skills to innovators in their company. This workshop focuses on designing effective fac...
Workshop

Team Accountability

Knowing the work that needs to be done on an innovation project is one thing. Knowing how to actually get it done is another. This module walks you through h...
Workshop

Marketing Channel Development

Once you've validated your customer segment, you'll need to build a business model that targets those customers. This workshop helps you scale your business ...
Workshop

Innovation Culture & Group Behavior

Maintaining an innovative culture is a competitive advantage. But how do you maintain startup culture while growing the company?
Workshop

Project Management & Roadmapping

A project roadmap is only so effective when you don’t know what the next month holds for you. This innovation project management workshop teaches skills aime...
Workshop

Building Teams

When assembling an innovation team to work on a new idea, you need the right team members.
Workshop

Stakeholder Management

Improve your project's chance of success by successfully navigating power dynamics in your organization. This workshop teaches you the stakeholder engagement...
Workshop

Leadership Habits

Identify your negative leadership habits and design better habits that work for you and your team. By creating a plan to collect feedback on your behaviors, ...
Workshop

Innovation Ecosystem Triage

Innovation Ecosystems are complex, and they challenge some of the traditional models of R&D and innovation. A holistic view of how culture, people, and proce...
Workshop

Innovation Ecosystem Design & Metrics

All ecosystems are different, and blindly copying another company’s model can lead to disaster. Each company must take its strengths and weaknesses into acco...
Workshop

Innovation and Portfolio Management

You can't just drag your company into the future by throwing money at R&D. This innovation management workshop helps you understand the ROI of innovation, ex...
Workshop

Lean, Agile, & UX Principles

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like agile methodology, this lean start...
Workshop

Innovation Strategy

Without a viable strategy, innovation projects will not be aligned with company goals, and great ideas may be abandoned for upsetting the status quo. This wo...
Workshop

Business Model Design

This module shows you how startups use business models to drive innovation, including how uses of a business model differ between startups seeking product/ma...
Workshop

Pitching Innovation Projects

Whether you're pitching a VC or an internal investment board at a big company, you've got to explain your vision, show your evidence, and communicate clearly...
Workshop

Usability Testing

Even if your product has all the right features, customers can't love what they can't use.
Workshop

Measuring Product / Market Fit

Statistics can be intimidating, but using basic tools and templates can help you identify your odds of startup success. This workshop gives you the statistic...
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