Innovation Accounting

Math. You may not like it, but you'll need it to build a real business. Statistics can be intimidating, but using basic tools and templates you can identify your odds of startup success.

Our storyboarding module helps you take your project from a list of features to an experience that customers are willing to pay for. We walk you through the steps to creating a compelling Minimum Viable Product and give you the tools to measure the user's experience.

Support your customer discovery, landing page, and comprehension test processes with a basic grasp of applicable statistics. You will learn how to recognize false signals in your experiments, determine sample sizes for experiments, calculate margins of error in your results, and understand the impact of population, sample size, and confidence interval. Ultimately you will be able to identify the winning experiment given a variety of test results.

Every entrepreneur needs to understand how to create a basic financial model of their business. This module teaches you the most important elements to model for the most common business types, and to project how your business will grow based on the relationship between specific customer and product metrics and engines of growth.